about

About me

This is my story


Sheila Bella is the Founder and Lead Technician of Sheila Bella Permanent Makeup. With 15 years as a professional makeup artist for leading brands including Chanel, Lancome, Benefit and Clinique, Sheila received her certification at Permatech in Los Angeles and then became a Certified Permanent Cosmetic Professional (CPCP), the highest certification for permanent makeup, after seeing a huge growth opportunity in the industry. She is also a member of the SPCP (Society of Permanent Cosmetic Professionals).


Sheila Bella Permanent Makeup is on the cutting edge utilizing proprietary techniques including her own patterns, forms and technology developed directly by Sheila, who became an industry leader in making permanent makeup something more natural and modified to look like hair and beautiful makeup, changing perceptions of how people perceive permanent makeup


Beyond providing permanent makeup services and simply being a place to get these services done, Sheila Bella provides an oasis where clients can always walk in and feel warmly welcomed, taken care of and be part of a family. We strive to be a permanent part of our clients’ journeys, where clients want to come back through our doors throughout their journeys. 


In addition to her role as Founder and Lead Technician of Sheila Bella Permanent Makeup, Sheila is a wife to Will and mother to Grey and Beau. Sheila credits her immigrant father, Joe with her business skills that she acquired, seeing him build several successful businesses from his hard work. Sheila has also had a career in the entertainment industry as a vocalist, actress, model and pageant queen. She was crowned Miss Philippines USA in 2004 and has performed in numerous musical theater shows including Miss Saigon and South Pacific.


"It is my hope that every woman leaves our studio feeling more beautiful, more empowered and with a more grateful heart.” – Sheila Bella


Sheila Bella is the Founder and Lead Technician of Sheila Bella Permanent Makeup. With 15 years as a professional makeup artist for leading brands including Chanel, Lancome, Benefit and Clinique, Sheila received her certification at Permatech in Los Angeles and then became a Certified Permanent Cosmetic Professional (CPCP), the highest certification for permanent makeup, after seeing a huge growth opportunity in the industry. She is also a member of the SPCP (Society of Permanent Cosmetic Professionals).


Sheila Bella Permanent Makeup is on the cutting edge utilizing proprietary techniques including her own patterns, forms and technology developed directly by Sheila, who became an industry leader in making permanent makeup something more natural and modified to look like hair and beautiful makeup, changing perceptions of how people perceive permanent makeup


Beyond providing permanent makeup services and simply being a place to get these services done, Sheila Bella provides an oasis where clients can always walk in and feel warmly welcomed, taken care of and be part of a family. We strive to be a permanent part of our clients’ journeys, where clients want to come back through our doors throughout their journeys. 


In addition to her role as Founder and Lead Technician of Sheila Bella Permanent Makeup, Sheila is a wife to Will and mother to Grey and Beau. Sheila credits her immigrant father, Joe with her business skills that she acquired, seeing him build several successful businesses from his hard work. Sheila has also had a career in the entertainment industry as a vocalist, actress, model and pageant queen. She was crowned Miss Philippines USA in 2004 and has performed in numerous musical theater shows including Miss Saigon and South Pacific.


"It is my hope that every woman leaves our studio feeling more beautiful, more empowered and with a more grateful heart.” – Sheila Bella

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