Ep. 159: PMU TRAINER’S ROADMAP TO SUCCESS WITH MICROBLADING AND PERMANENT MAKEUP EDUCATORS SHAY DANIELLE, EBONY KIMBROUGH AND KRISTINA MELNICIENCO

  

How do you know you're ready for the next step?

     

As entrepreneurs and as artists we never want to be in the same place for too long. Our fields are constantly changing and we want to change with them! But how do you know when you're ready for the next step?

This episode is for those of you who want to get into training but aren't sure how to go about it. I asked some of my best trainer friends in the PMU biz to come together on Clubhouse to give you the PMU Trainer's Roadmap To Success.

We answer some questions that will help you along your path to becoming a great PMU trainer. And make sure to keep an eye out on PART TWO coming soon. *wink wink*

 

 

Here are the episode highlights:

‣‣  [07:54]  FIRST: I want to share some very exciting news. We have announced our FIRST SPEAKER for Pretty Ambitious. I'm so excited you guys.

‣‣  [16:07]  First, we're going to start off by introducing ourselves and giving...

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Ep. 158: HOW TO GET MORE REVIEWS FOR YOUR PMU, MICROBLADING OR LASH BEAUTY BUSINESS WITH SHEILA BELLA, SHAY DANIELLE, NATALIE DELAVERDE OF BADGALBROWS AND AMANDA BREUER OF EASTSIDE MICROBLADING AND BEAUTY ANGELS

  

REVIEWS, REVIEWS, REVIEWS.

     

Can't live with 'em can't live without 'em, you know? Reviews are critical to the success and survival of our beauty businesses. Good reviews let potential clients know that they can trust us, that their brows, lashes, hair, nails, etc., are in safe hands. But bad reviews? Well, they always feel like they can break us.

Here's the thing - we all get bad reviews. We all get them. They're pretty much unavoidable. But they don't have to break us. We don't have to give them that power!

For this episode, I brought on a couple of my favorite kick-butt beauty bosses: Shay Danielle, Natalie Delaverde, and Amanda Breuer, to talk about how to get not only MORE REVIEWS for your beauty business but BETTER reviews for your beauty business. We also have a couple of friends share their experiences with reviews, the good, the bad, and the ugly.

Remember, beauty boss, you're never alone! Let's do this.

 

 

Here are the...

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Ep. 157: HOW TO GROW AND SCALE YOUR PMU, MICROBLADING OR LASH BEAUTY BUSINES‪S

  

Anyone can scale their business.

     

Yes, anyone. Yes, even you.

You know how I know this? Because I've seen it. And I did it myself. Everyone (mostly) starts their business at the same place. We all start from the ground up, unless you like, inherit your business.

But we all start with knowing next to nothing and figuring it out as we go along. As artists we start with no knowledge on how to tattoo brows or apply lashes, then we learn, and over time we get better. The same thing applies to business. Even though the idea of scaling your business and growing seems scary - know it's possible because you have already grown your business.

I'm passionate about scaling beauty businesses because I believe that we all have room to grow. For this episode, I actually recorded a free live call I did with my free Facebook Group, Beauty Biz Secrets. I'm doing them once a month now so be sure to join so you don't miss these free calls! I answered questions...

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Ep. 156: THE MAKE IT OR BREAK IT FACTOR IN PMU AND BEAUTY BUSINESSES

  

YOU NEED TO CHANGE.

     

Listen up, beauty boss, because I have some harsh truths for you. I want you to succeed, okay? So I'm always going to tell it how it is.

Here's the thing: if you want to have a long career in the beauty industry - you have to change with the beauty industry. Things are not the same as they were when we first started! I first started over 10 years ago, okay, nothing is the same, thankfully. But there are a lot of beauty entrepreneurs who are stuck marketing their businesses the same way they were 10 years ago. And you know what? They're not experiencing any growth.

They're stagnant. Nobody wants that in their business. If someone tells you that you need to change and you say "oh but I've always done it this way" you need to reevaluate, because if that's your mindset, then I'm sorry to tell you, but you're already on the way out.

This is something you really have to pay attention to. So for this episode of Pretty Rich...

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Ep. 152: WANTING TO BE BEAUTIFUL, THE STIGMA BEHIND PRETTY AND BEING IN THE BEAUTY INDUSTRY AS A LASH ARTIST, MUA, MICROBLADER OR PLASTIC SURGEON

  

Hey sister, do you ever get shamed for wanting to be beautiful?

     

Do people give you that look when you tell them your job is in the beauty industry? You know the one, the one full of judgment like you're doing something evil just because it's related to beauty and aesthetics?

Well, beauty boss, I'm tired of being shamed for wanting to be beautiful. I'm tired of this stigma behind pretty - this idea that you can't celebrate beauty just as much as you celebrate knowledge. I think it's important to be a well-rounded person, don't you? And beauty is powerful.

Beauty is confidence.

For this episode of Pretty Rich Podcast I got some of my favorite beauty bosses in the industry together to share our feelings on this stigma behind pretty, wanting to be beautiful, being judged by others, and the power of confidence that comes from beauty - whatever beauty means to you.

This is a really powerful episode. So what are you waiting for?

 

...

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Ep. 151: KNOWING YOUR DEEPER WHY, HAVING A WHY STATEMENT IS IMPORTANT FOR SUCCEEDING IN THE BEAUTY BUSINESS

  

Beauty boss, are you feeling stuck?

     

Listen, there comes a time in all of our journeys where we start to feel a little stuck. We can start to let that self-doubt creep in, or the motivation we felt at the beginning of our journey starts to die down.

It happens to all of us! But the beauty entrepreneurs who succeed are the ones that don't let these moments stop them. The ones who succeed are the ones who are able to tap back into their WHY and keep going. So if you're feeling like you're in a rut you'll never get out of - chances are you've lost touch with your why.

Worry not, beauty boss! In this episode, we're going to deep dive into discovering your why and how knowing what truly motivates you is the key to your success.

 

 

Here are the episode highlights:

‣‣  [03:27]  First I'll share MY why; why I do this Podcast and why it's so important to me to show up every week for you on this platform.

‣‣ ...

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Ep. 150: BOOKED SOLID BEAUTY BIZ WITH PMU MARKETER SHEILA BELLA, LASH EDUCATOR ALI LILLY, AND HOST OF LASH CAST PODCAST PAUL LEUBBERS

  

Get ready, sister friend, because you are about to be BOOKED OUT.

     

That's right! We're about to get you booked out. How?

Well, I brought together some of my friends in the PMU industry that are great speakers and educators to talk all about the strategies WE use in our successful beauty businesses to get booked out.

I've got Royal and M'Lisa of Spa Strong, Ali Lilly of Lash Anarchist, and Paul Lebbbers of Lash Cast! It's a dream team, what can I say? We're giving you a TON of value in this episode and it's all FREE. So what are you waiting for?

Let's get you booked out, beauty boss!

 

 

Here are the episode highlights:

‣‣  [14:54]  The most important part of my personal strategy to getting booked out is establishing repeatable habits that bring new clients to your business consistently.

‣‣  [16:27]  These are some of the habits that you NEED to be implementing with every client so that they not only return...

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Ep. 149: Top 3 Sales Myths That Are Costing You Money In Your Beauty and Brow Business

  

You are COSTING yourself money.

     

Do you know the NUMBER ONE thing that holds beauty entrepreneurs back from being successful? It's themselves. It's your mindset.

I see too many entrepreneurs in the beauty industry that aren't focusing on SALES. Because we have all of these false narratives and myths in our heads around sales; how salespeople are pushy, rude, sneaky, manipulative, etc., etc.

But if you aren't focusing on sales...how are you going to sell? You know? And if you're not selling then how exactly are you making money?

I think we all need to focus on sales more because, to me, sales is the root of everything. It's not just about making more money -- it's about living a better life.

For this episode, I brought on one of my good friends and sales advisor Tracy Russel, aka Inked Arches PMU! Tracy was actually a student in my program, Pretty Rich Bosses, and now she works with me every day helping other beauty entrepreneurs like...

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Ep. 148: BUSINESS, FRIENDSHIPS & SELF VALUE; HOW IT AFFECTS YOUR BEAUTY BUSINESS WITH MICROBLADER AND PMU ARTIST SHEILA BELLA

  

"My question is: is a life not expressed much of a life at all?"

     

One of the most important elements to becoming a successful entrepreneur in the beauty industry is knowing your worth. Your sense of self-value is key.

All of us are scared, all of us are afraid of judgment. But if you surround yourself with true friends that really lift you up and support you, then you'll find that you're able to achieve a lot more than you ever could when you were on your own. Everyone is afraid of being judged - but it's that fear that's actually holding you back.

In this episode, we're going to jump into how business, friendship, and self-value are all tied together and how they impact you as a beauty entrepreneur. I'm also going to share how you can learn to embrace who you are and stop holding back so that you can build the business of your dreams, and ultimately live a better life.

 

 

Here are the episode highlights:

‣‣  [04:01] ...

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Ep. 147: MONEY AND MARRIAGE: AN OPEN DISCUSSION WITH MY HUSBAND WILL REUSCH ABOUT WHAT IT’S LIKE TO BE MARRIED TO AN AMBITIOUS WOMAN, BEAUTY BUSINESS MARKETING STRATEGIST, AND MICROBLADER

  

"...it's no secret that bankruptcy and divorce, they're best friends."

     

Do you have a good relationship with money? Does your partner? Do you feel comfortable talking about money with your partner?

A lot of people don't - and I think that's a really big mistake. There's a lot of shame and fear around money but there doesn't have to be. I believe that in order to have a healthy, long-lasting relationship, you need to be able to have hard conversations with your partner, especially about money!

So for this episode, I brought my husband, Will Reusch, onto an IG live so we could talk all about our individual experiences with money growing up, how will handle disagreements about finances now, what it's like dating/marrying an entrepreneur, judgment from family and friends, and so much more.

 

 

Here are the episode highlights:

‣‣  [07:08]  Let's get right into it: how important is it for couples to talk about money?

‣‣...

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