Hi, I'm Sheila.

I coach beauty entrepreneurs to learn and implement the most effective systems and strategies for creating 6-7 figure beauty businesses so that they can finally gain a strong sense of security and financial independence. Turn your passion into profit. I CAN HELP!





You Don't Have To Figure It Out Alone. There Are No Shortcuts. But Collaboration And Mentorship Is The Closest Thing To It. Get The Answers & Support You Need Today. Why Wait? Begin The Transformation Right Now!

Who Is Pretty Rich University For?

Watch this video and find out if you're a good candidate for PRU and if it is right for you!


Here's What You Get...

1:1 Strategy Call

Sometimes you need someone who has been in your shoes before to talk to and direct your path. On this call, my mission is to give you a customized road map to where you want to be. 

Monthly Group Coaching Calls

These group coaching calls are gold! They begin with a powerful lesson on beauty marketing, mindset and sales. They end with an opportunity for questions so you can get some personalized coaching as well. 

Membership To A Private Facebook Group Of Insiders

I'm giving you friends. You will have zero excuses for not crushing your goals in 2019. The women in this tribe are powerful and committed in helping one another achieve the next level. 

Access To The Pretty Rich Vault

The "Vault" is where all my teaching resources are stored. I've poured my heart and soul into these materials to ensure they provide a complete and accurate library of how I was able to build a 7 figure brand. It has been designed as a self-study program so that you can go through the materials as quickly or as slowly as you'd like. The vault is updated regularly. 

Year Round Support

If a question or a situation arises for you at anytime between our group calls, you don't have to face it alone. The Facebook group was designed so that you can post your question at any time 24/7 and either Sheila or a PRU Team member will get back to you swiftly with an answer or solution. No questions are off limits. Big or small, we wanna help!

Periodic Accountability Check Ins

As soon as you join, our team turns on post notifications for your social media to "keep tabs" on you and watch as you grow your empire using our PRU proven formula. If there's something that can be improved upon we'll coach you through it. 

Preferred Pricing On 1:1 Coaching, Events, Retreats & More.

There are so many opportunities for private coaching, live events and mastermind retreats at PRU. All students are guaranteed preferred pricing as well as early registration.

Exclusive Live Videos

In case you need some motivation in between calls Sheila goes live exclusively in the PRU Facebook group to teach extensive lessons on mindset and strategy. You can ask questions if you happen to catch her in real time!

Monthly Book Recommendation

Read a book with Sheila once a month. Books, whether in audio form or not are a fantastic way to help increase your knowledge and understanding of effective marketing strategies and success hacks. 

Student Welcome Kit

We'll be honest, this is still in the works so don't expect to get anything right away. All I can tell you is that we're very excited for the surprise swag bags we have in store for our members! Hint: #DoItScared ;)


YES Beauty Boss I'm Talking To YOU!

If you suffer from lack of bookings…inconsistent revenue…if you feel you offer amazing beauty services but you can’t seem to get yourself out there…or you know you need to expand…then don't stop reading!

If You've Been Ignoring The Fact That You Are A Little Lost Or That Your Beauty Empire Is Not Going How You Imagined...

This Is The Moment To Turn It Around!

What do most of us do when things are not going our way? We give up. But let me tell you something Beauty Mogul, that won’t help!! Get yourself up and stop focusing on the wrong things. It’s time to stop acting from a place of desperation and never getting anything new accomplished! I totally understand you, I was there. I tried all the wrong things like wasting money on the wrong marketing campaigns, enrolling on new classes to offer more services, the list goes on and on. Then it all clicked! I said to myself, I can’t keep seeing my Beauty Biz like a hobby, it’s a BUSINESS. With a business comes great responsibility and understanding. Don’t freak out okay!? I got you! 


If you're serious about achieving your highest potential join me!

You can do this! Make back your investment and more within the first 30 days of completing the action assignments in this program. It’s up to you!

Get ready for this to blow your mind! Every single video I’ve created for this series is jam packed with actionable strategies to build and accelerate your beauty empire to the next level! 6 figures? No problem! What about 7? I’ve done it myself using these same exact steps!

The Hope Marketing days are over. Now let's focus on real strategies.

You will learn all about:

-The Secrets To Branding A Successful Beauty Business

-How To Create An Irresistible Offer For Your Clients & Potential Clients

-Identifying Your Ideal Client

-Marketing Strategies For Beauty Services That Actually Work

-My Proven Sales Copy To Leave You Feeling Like A Million Bucks Not Like A Used Car Salesman

-The Secrets To Growing Your Social Media Following & Engagement

-Client Retention, Meaning How To Make Sure Each And Every Client You Service Comes Back & Refers You To Their Closest Friends & Family. There Is A System To This.

-Organic Marketing, How To Get Eyes On Your Business Without Having To Pay For A Single Ad

-If You Do Have A Budget How To Maximize Your Online Advertising (Google Ads & Facebook Ads) With Even As Low As $5 A Day

-How To Edit and Create Promotional Content (Photos and Videos)


(12 Month Access)

I don’t hold back. With the membership you seriously GET EVERYTHING. I treat you like a true friend and insider.

I’m gonna teach you how to create content that’s alluring, attractive and gets clients in the door. And explain what the heck to do with the new Instagram algorithm and how to beat it!

Also, I will give you tips on how to get influencers with a MILLION FOLLOWERS or more to promote your business, for free!


I’m not leaving that out, I’m gonna walk you through the heart of our beauty industry and all the smarts of the business side.

  • Have Exclusive Access To Our Pretty Rich Facebook TRIBE!

Get 24/7 support from our FB tribe, we will be here to answer your questions, guide you, and assist you in the best way possible. 

  • Unique Discounts to In-Person Retreats and Events

Get exclusive access to my Social Media Lives and ONE Live Group Coaching session once a month only available to my Pretty Rich Beauty Business School Members! Believe me, your success is what I liiiiiiiiive for!

What You Can Expect From This Program

Here's what can happen if you join.


The Pretty Rich Formula Has Worked For These People

and it will work for you too!


"Since joining Sheila’s academy I’ve learned something new about myself and my business everyday. I’ve never felt more inspired and determined to make my business what I want. This academy is much different than what I thought it would be, but in the best way. Sheila is real! She’s helped me to find a better me and I’m grateful to be apart of an uplifting and motivational group of bosses."

Tiah L
Lashes by Tiah

"Having Sheila as a mentor has been a great experience. She is funny, bubbly, but most of all dead serious when it comes to helping your business thrive. I thought I knew enough about using social media as a marketing tool, but it was just the tip of the iceberg! She dove deep into different ways to utilize those tools to my advantage. She is trustworthy, open, & Feels like a friend is guiding me. Thank you so much Sheila. No regrets!"

Cynthia M
Brow Expressions by Cynthia

"Sheila is an amazing person and mentor. I needed help marketing because my Kauai based permanent makeup business organically grew via referrals so reentering the Austin market after 15 years has been a challenge. Now I feel confident I can handle it with her help. Not only does she want you to thrive in business, but inspires everyone to become the best version of themselves. I am so grateful for all she has done, and it's only been a little over a month that I joined. I highly recommend her mentorship program- it is awesome!"

Nancy R
Allure Hair and Beauty

"Sheila's Coaching program has been a great investment for my business. She has thought me so many business and marketing insights, that I wouldn't be where I am today if it weren't for the help of Pretty Rich! She is definitely a Social Media expert! She is the best support system to get you to the next level! "

Griselda A.
Makeup Artist Griselda

"What can I say? Sheila feeds my soul! This woman is dynamite!! She has helped me turn it around, my life, my business! I really couldn't thank her enough. I am really not alone in my issues. Pretty Rich is the best mentorship program with significant and practical business advice for those in the beauty industry. "

Alexandra M.
Brows by Alexandra



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