Hi, I'm Sheila!

I coach beauty entrepreneurs to learn and implement the most effective systems and strategies for creating 6-7 figure beauty businesses so that they can finally gain a strong sense of security and financial independence. Turn your passion into profit. I CAN HELP!


You Don't Have To Figure It Out Alone!

There Are No Shortcuts. But Collaboration And Mentorship Is The Closest Thing To It. Get The Answers & Support You Need Today. Why Wait? Begin The Transformation Right Now!






Don't Just Take My Word For It...See What Other Beauty Bosses Say About Our Program!



Who Is Pretty Rich University For?

Watch this video and find out if you're a good candidate for PRU and if it is right for you!


YES Beauty Boss I'm Talking To YOU!

If you suffer from lack of bookings…inconsistent revenue…if you feel you offer amazing beauty services but you can’t seem to get yourself out there…or you know you need to expand…then don't stop reading!

If You've Been Ignoring The Fact That You Are A Little Lost Or That Your Beauty Empire Is Not Going How You Imagined...

This Is The Moment To Turn It Around!

What do most of us do when things are not going our way? We give up. But let me tell you something Beauty Mogul, that won’t help!! Get yourself up and stop focusing on the wrong things. It’s time to stop acting from a place of desperation and never getting anything new accomplished! I totally understand you, I was there. I tried all the wrong things like wasting money on the wrong marketing campaigns, enrolling on new classes to offer more services, the list goes on and on. Then it all clicked! I said to myself, I can’t keep seeing my Beauty Biz like a hobby, it’s a BUSINESS. With a business comes great responsibility and understanding. Don’t freak out okay!? I got you! 

Here Is What You Get:

Mega Courses & Print Outs

You get access to ALL our best selling courses and print outs. 

Monthly Group Coaching

These group coaching calls are gold. They begin with a powerful lesson on beauty marketing, mindset and sales. They end with an opportunity for questions so you can get personalized coaching as well.

Mini Courses

Over 30 Courses in our University Vault! Get those bookings! Eliminate the guesswork and fast track your way to success! 


If a question or a situation arises for you at anytime between our group calls, you don't have to face it alone. The Facebook group was designed so that you can post your question at any time 24/7 and either Sheila or a PRU Team member will get back to you swiftly with an answer or solution. No questions are off limits. Big or small, we wanna help!

Preferred Pricing On 1:1 Coaching, Events, Retreats & More.

There are so many opportunities for private coaching, live events and mastermind retreats at PRU. All students are guaranteed preferred pricing as well as early registration.

Periodic Accountability Check Ins

As soon as you join, our team turns on post notifications for your social media to "keep tabs" on you and watch as you grow your empire using our PRU proven formula. If there's something that can be improved upon we'll coach you through it. 

If you're serious about achieving your highest potential join me!

You can do this! Make back your investment and more within the first 30 days of completing the action assignments in this program. It’s up to you!

Get ready for this to blow your mind! Every single video I’ve created for this series is jam packed with actionable strategies to build and accelerate your beauty empire to the next level! 6 figures? No problem! What about 7? I’ve done it myself using these same exact steps!

The Hope Marketing days are over. Now let's focus on real strategies.


What You Can Expect From This Program

Here's what can happen if you join.


You Will Learn All About:

-The Secrets To Branding A Successful Beauty Business

-How To Create An Irresistible Offer For Your Clients & Potential Clients

-Identifying Your Ideal Client

-Marketing Strategies For Beauty Services That Actually Work

-My Proven Sales Copy To Leave You Feeling Like A Million Bucks Not Like A Used Car Salesman

-The Secrets To Growing Your Social Media Following & Engagement

-Client Retention, NEW CLIENTS CONSISTENTLY.  Learn how to convert 1 client into 10! Make Sure Each And Every Client You Service Comes Back & Refers You To Their Closest Friends & Family. My Proven System.

-Organic Marketing, How To Get Eyes On Your Business Without Having To Pay For A Single Ad

-If You Do Have A Budget How To Maximize Your Online Advertising (Google Ads & Facebook Ads) With Even As Low As $5 A Day

-How To Edit and Create Promotional Content (Photos and Videos)

-Do It Yourself Branding

-Dominate Email Marketing, time management.

The Pretty Rich Formula Has Worked For These People & It Will Work For You Too! 👇💖🔔



"Since joining PRU I've doubled my monthly income. And I've grown my business to the point where I needed to hire 5 employees!"

Natalie W.

"We went from having 3 regular clients in SEP 2019 to 20 in Feb 2020! Our IG followers increased by 500 in 3 weeks. And our gross profit went up 30% in just two months!"

Lawrence & Chantell M.

"Just a month an a half in the program, my followers went up 1.5 k!! And my engagement is higher."

Laurie H.

"Since joining Sheila’s academy I’ve learned something new about myself and my business everyday. I’ve never felt more inspired and determined to make my business what I want. This academy is much different than what I thought it would be, but in the best way. Sheila is real! She’s helped me to find a better me and I’m grateful to be apart of an uplifting and motivational group of bosses."

Tiah L
Lashes by Tiah

"Having Sheila as a mentor has been a great experience. She is funny, bubbly, but most of all dead serious when it comes to helping your business thrive. I thought I knew enough about using social media as a marketing tool, but it was just the tip of the iceberg! She dove deep into different ways to utilize those tools to my advantage. She is trustworthy, open, & Feels like a friend is guiding me. Thank you so much Sheila. No regrets!"

Cynthia M
Brow Expressions by Cynthia

"Sheila is an amazing person and mentor. I needed help marketing because my Kauai based permanent makeup business organically grew via referrals so reentering the Austin market after 15 years has been a challenge. Now I feel confident I can handle it with her help. Not only does she want you to thrive in business, but inspires everyone to become the best version of themselves. I am so grateful for all she has done, and it's only been a little over a month that I joined. I highly recommend her mentorship program- it is awesome!"

Nancy R
Allure Hair and Beauty

"Sheila's Coaching program has been a great investment for my business. She has thought me so many business and marketing insights, that I wouldn't be where I am today if it weren't for the help of Pretty Rich! She is definitely a Social Media expert! She is the best support system to get you to the next level! "

Griselda A.
Makeup Artist Griselda

"What can I say? Sheila feeds my soul! This woman is dynamite!! She has helped me turn it around, my life, my business! I really couldn't thank her enough. I am really not alone in my issues. Pretty Rich is the best mentorship program with significant and practical business advice for those in the beauty industry. "

Alexandra M.
Brows by Alexandra



50% Complete

Two Step

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.