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I want to know your specific goals and how I can help you get there! It's Game Plan Time Girl! I teach beauty bosses how to create 6-7 figure businesses.

Pretty Rich Bosses is a Mentorship Program that equips beauty entrepreneurs with all the tools they need in order to scale their businesses. There room within the program for entrepreneurs at all stages in business. Whether you are under $100K or if you're generating multiple 7 figures, we will help you get to the next level.

 We are all about helping you dominate your niche and beauty business. We do this by inserting you into our success ecosystem and blueprint of success where you have access to our private vault, members area, exclusive support community, and our extensive team of experienced coaches and beauty biz experts.




A Letter From Sheila


I don't come from money, I didn't marry into money, I have no college degree, and I'm not particularly smart, lucky, or talented. I was fired from my job as a server at one of those mini-skirt restaurants. I was discouraged, I was broke and sleeping on a mattress on the floor in a one bedroom apartment. Most of all, I was angry. I was angry with myself and I was angry with my circumstances. My entire life I was underestimated and dismissed. I am an immigrant, english is my second language, I was valued for how I look and not for what I have to say. I knew I had to make a change, so I took my anger and I channeled it.

I took my first microblading class in 2010, I sat in the back and I kept myself as quiet and invisible as possible - I wanted to blend in. When I started my permanent makeup business, like you, I had no idea what I was doing and I made a lot of expensive and painful mistakes. My friends and family didn't believe in me and told me to "get a real job" or to "marry a rich man". I plugged my ears and persevered. I did it messy. I did it scared. I did it anyways. Within 3 years I built a million-dollar beauty business. At the height of my PMU career with two Beverly Hills locations, two dozen artists and a 400 person live event I lost it all overnight in March of 2020. 

Again, I was forced to pivot. I borrowed money I didn't have and I hired a business coach. Within 6 months I built my second multi-million dollar business - my online coaching program Pretty Rich Bosses. Since that time I have helped several hundred artists, like you, grow and scale their businesses from less than $5,000 per month to multiple 6 & 7 figures.

My message to you is that you and I are more alike than we are different, and if I can do it so can you. It took me 28 years to start believing in myself, believing that I had what it takes and believing hat I can make something of myself and make a difference in the world. I believe in you too. I believe that you have what it takes and I believe that you can make a difference.

I hope to meet you in the program, be sure to introduce yourself I would love to hear your story. 

You can apply by clicking the link below.


You Mean Business

(And So Do I).

Welcome & Congratulations for making the commitment to grow your beauty business to the next level!

I created Pretty Rich Bosses to provide beauty business owners with a program that helps them create financial freedom and time freedom, because what good is having lots of money if you have no time to enjoy it.

Why should you trust me? I build a million dollar microblading business in under 3 years and I've taught hundreds of beauty professionals like you grow their businesses to multiple 6 & 7 figures.

Now my passion is to guide other beauty professionals to make 6 figures a month in their salons and online.

Shedule Your Free Strategy Call


Schedule a FREE Strategy Call... You will need 60 minutes for the call. My team will contact you with more details. Please don't pick a time when you can't give 100% of your attention.

During this session, our Pretty Rich Bosses Advisors will find out a little more about you, give you valuable insights about your business, discuss with you how our program works, and determine if we'd be a good fit to work together.

If we feel we can help your beauty business, you'll be moving on to our next step, which is enrolling in Pretty Rich Bosses. This is not a course, you're literally joining a team and an ongoing process of development!

Book your free STRATEGY CALL NOW