Ep. 77: Strangers to Clients―How to Create New Clients in Seven Steps


How do you turn a complete stranger into a client? Better yet, a raving fan?

That's what I want for you.


I want you to find somebody (or somebodies) who is going to be your client for life and refer a lot of people. But remember they all start out as strangers.

So let's break it down. 

All sales is psychology. That's all it is. And the same psychological pattern needs to happen when a stranger chooses you to be their artist as when you choose to buy anything else.

The question that your soon-to-be clients are always looking to be answered is this: Can you help?

Don't you want your clients to feel like you can help them? You should! That's how you build your clientele.

In this episode, I teach you how to get strangers to feel that trust with you even before they pick up the phone to call you.

You have complete control over how you're perceived in many ways.

Maybe not complete, but I would say you can control 95% of what's out there about you by creating content...

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