Ep. 133: Beat Holiday Disappointment With PMU Artist and Celebrity Endorsed Microblader, Beauty Business Marketing Expert


This year has been a long, challenging year - and the holidays can really highlight what's been missing.


The holidays can do two things: they can remind us of everything that we're lucky to have and they can remind us of everything we don't. Maybe it's the mom in me but I can't stand the idea of anyone being disappointed during the holidays. That disappointment usually comes from people, our expectations of those people, and the ways those people might let us down.

So for this episode, I want to share some of my advice for beating that holiday disappointment. It's a short one but a good one, so let's get right into it.





You can follow me, Sheila Bella, on Instagram @realsheilabella!


Here are the links that were mentioned in the podcast! 

Pretty Rich Bosses

New Clients Consistently

Text me! (310) 388-4588




You can enjoy this podcast by downloading it on iTunes here.
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You can enjoy a transcript of the podcast here.

Sheila Bella:

Oh, the weather outside is frightful. Guys, it's Christmas. It's my favorite, it's my favorite. But I have to admit that Christmas also puts a highlight on what's missing, what's changed, who's missing, and who's changed, just the end of the year does that in general. So today we're going to chat all about disappointment, around the holidays, especially in regards to people, and how to manage your feelings. And just the holidays in general, the logistics of the holidays in general, when you have unmet expectations, right here, on Pretty Rich Podcast.


Welcome to Pretty Rich Podcast, where you're totally the heroine of your own story. I'm your host, Sheila Bella, and I've built a seven-figure PMU beauty biz, and a seven-figure online biz, without a degree, without a fancy website, or a sugar daddy. And if you and I hang out on here long enough, you're going to start to believe that you can do it too. How about that for a side effect of listening to this podcast? Because you really can. I know you think, "I don't know you, I've no idea who you are," but I do. I really, really do because I am you, I was you, and I believe we are all on the same journey together. My perfect job didn't exist so I created it. The job I wanted, wasn't hurting me, wanted nothing to do with me so I skipped the line and hired myself as CEO, just like you can. Consider me your secret beauty biz BFF. In case you need to be reminded on a weekly basis, that power is never just handed to you, you have to take it. Are you ready, beauty boss? Let's jump in.


Hey, you guys. Welcome to another amazing episode of Pretty Rich Podcast. As I record this, it is the Tuesday, right before Christmas, 2020. And we have all had quite the year, and on top of it, a lot of people are depressed around the holidays. And understandably, because the holiday season, in case you find yourself keeping score, doing things like taking a mental note of who showed up, who sent you a card. Or in this case, if you're not doing gatherings, who bothered to call you on Christmas Day. And here's a big one, I think for moms, I personally look at who is there for my kids. Not even for me, who bothered to make an effort to not even buy my kids anything, but to show up for my kids. And even if it's just a phone call or a FaceTime, that's something that I think only moms understand.


It's Christmas, right? And I make an effort. I make an effort to make sure that my first tier really knows how much they mean to me, I make sure that I say it all. I don't want to have any regrets. As somebody who, I have high standards for my relationships, and I think for certain people that might be overwhelming. I'm a doer, I go above and beyond. Above and beyond in everything in life, and that's including relationships. And I used to think that that was something that I needed to ease up on, don't expect too much of people, but I've kept my high standards because that's just who I am. And I'm really glad I did because now my life is filled with relationships that are meaningful, and rich, and real, most of all.


If it's Christmas and you're here thinking about the people who didn't put in the effort, who didn't make it, and sometimes that can be really painful because it's somebody that you love dearly, maybe it's even a family member. I want to invite you to explore what would happen if you were to stop chasing them, what would happen? What if you realize that if it were real, you wouldn't be able to get rid of them? And perhaps, maybe this is the best they can really do, no really. Maybe this is as deep as it gets. And as much as I keep saying, "I don't chase people anymore. I meet people at their level," I find myself slipping back into old habits, momentarily.


I know exactly where this comes from too. It's obviously from pain, it's from fear. It comes from trying to redo my past and recreate the childhood I wish I had, and we all do this. I want my kids to have a better childhood than I did. And this holiday, in case you find yourself keeping score, doing things like taking a mental note of who wasn't there for you, who didn't give as much as you did, you might be also thinking about the past. About who used to be there, who were you closest to, who the people who swore their love and devotion to you last year, but this year, are not anywhere near your circle. You may find yourself keeping a tally, and it's normal. But it's not the point of the holidays, I don't think so. Sure. You can be sad about it. You can acknowledge the feeling and move on because not everyone in our lives is meant to be there the entire time. And that's a reality we all must accept.


It's something that you don't understand when you're a kid, but it's something that you quickly need to learn to adapt to and understand as adults. Because some people are only meant to be there for a portion of the journey, but not the whole thing. They serve their purpose in yours, and you and theirs, but that's it. You just need to let go and trust. There's no point chasing people or wish they were different, wish they showed up for you, wish they were there. They aren't in your life because it was never meant to last to begin with. Because if it were real, if it was meant to be that way, you wouldn't be able to get rid of them. They would just be there.


Hey, question for you. How much money do you think you've spent in total on permanent makeup training, lash training, the trainings that improved your craft? Easily thousands of dollars by now. My next question is, did any of those trainings teach you how to make money? Probably not. You may be an amazing artist, but they can't pay you for your talent if they don't even know you exist. Having a solid business structure is essential to a successful beauty business. And if your goal is to get more clients, more students, and more customers in your business this year, than Pretty Rich Bosses is the mentorship program for you. Pretty Rich Bosses is my mentorship program that combines one on one personalized coaching, with the magic of group coaching and community. To teach you everything you need to have a successful beauty business. This isn't a one size fits all program, this is a relationship. And as somebody who has built two multi-million dollar beauty businesses, getting you to your goal is not going to be rocket science for us.


We can help. This is the sales education you never got. Great art alone isn't going to give you a successful beauty business, it's not going to give you the life of your dreams. It's a combination of art and a great business and marketing structure. So what are you waiting for? If you are 80% sure that Pretty Rich Bosses is the program for you, it's the only thing you haven't done yet, why don't you go ahead and book a complimentary strategy call with either myself or any one of my advisors. And all you need to do is go to sheilabella.com/apply. That's sheilabella.com/apply. Accelerate your success, get there faster, and let's do it together.


I know a lot of us are celebrating the holidays, a lot of us are, with a smaller gathering this year. This part is so hard for me because I go all out for Christmas. We have a big party, we invite everybody and their mother, everyone and their cleaning lady. But I think this whole year has taught us to kind of slow down. And just double down, triple down, on the people who are there. Whoever is present, pour into them, hug them tight. Stop thinking about who isn't there, and instead pour into the ones who are right in front of you, because sometimes you'll waste time, muddling through disappointment, and heartache, and wallowing with unmet expectation. And you might miss it. Don't miss it. Pour into the ones who are right in front of you because the miracles that you're looking for, lots of times, it's right under your nose. They're the ones who are there, where you can just reach out and touch. Right, right, now.


These moments, although imperfect are priceless. And remember, one day, you're going to want this back. Don't miss it. Be ever so present because all we have is time. Merry Christmas.


Hey, thanks so much for listening to today's episode of Pretty Rich Podcast. If you want to continue the conversation longer, check me out on Instagram. It's my favorite place to connect with you guys @realsheilabella. I'm happy to answer any of your questions, or simply to chat, and get to know you better. And if you end up doing something super awesome, like screenshotting this episode and reposting on your stories, that would put the biggest smile on my face. Don't forget to tag me. I appreciate every share and love feedback from my listeners. Also, do you have my number? Do you have my number? Because if we're going to keep hanging out, you should probably have my number, so you can actually text me. That's right. You can text me at (310) 388-4588.


And if you're sick and tired of doing business alone, and you're interested in accelerating your success by hiring a business coach, or joining our mentorship program called Pretty Rich Bosses, go ahead and just apply. Why not? Check it out. Go to sheilabella.com/apply and we'll schedule a free strategy session, with either myself or one of my advisors. And of course, I got to include my kids, so here to send us off are Beau and Grey. Grey say, share with your friends.


Share with your friends.

Sheila Bella:

Please review my mommy on iTunes.


Please review my mommy on iTunes.

Sheila Bella:

Thanks for listening.


Thanks for listening.

Sheila Bella:

Hey Beau, can you tell everybody what our family motto is?


Yeah, I can do hard things.

Sheila Bella:

I can do hard things. Good job, buddy.


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