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Ep. 162: WOW, A PANDEMIC PROOF PMU BOOKED OUT SALES FUNNEL USING FACEBOOK ADS AND BROW TECHNIQUE QUIZ WITH MONIQUE GARCIA OF BROWSTETICS BOSTON MICROBLADING

  

What's stopping you from building the six-figure beauty business of your dreams?

     

Seriously - what's stopping you? I know a lot of business owners who stuck their heads in the sand once the pandemic hit last year and refused to come back out. And I understand because it was scary. It was terrifying. Nobody knew what to do. But do you know what a lot of other entrepreneurs did? They pivoted and they made it work.

For this episode of Pretty Rich Podcast, I brought on my friend Monique Garcia of Browstetics to share her story because she built her own sig-figure beauty business all within a MONTH during the pandemic. And one of the really special things about Monique is that she is going to tell you EXACTLY how she did it.

That's right, beauty boss, she's not holding back! She's sharing the exact fool-proof sales funnel she used that made her successful even in a pandemic. So what are you waiting for?

 

 

Here are the episode...

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Ep. 160: TALK ABOUT YOUR BEAUTY BUSINESS EVEN BEFORE IT EXISTS, THE BEST MARKETING ADVICE FOR PMU AND LASH ARTISTS WHO ARE JUST STARTING OUT

  

You HAVE to stop waiting for the right moment.

     

Trust me, I know how it is. You don't have your business started yet, you don't have a salon yet, you don't have your course prepared yet - and that's why you don't want to talk about it.

But I'm telling you, this is the single greatest mistake I see entrepreneurs make no matter where they are in their careers. It doesn't matter if you're just starting out or if you've been in the business for 10 years. Fear can stop all of us.

So this episode is dedicated to you, wherever you are in your business, even if you've only ever dreamt of it. You need to start talking about it.

 

 

Here are the episode highlights:

‣‣  [04:41]  Here's the BIGGEST mistake I see new entrepreneurs make.

‣‣  [08:21]  You have to shift your mindset about social media marketing.

‣‣  [09:25]  Like it or not you need to start viewing yourself as a community leader - because...

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Ep. 157: HOW TO GROW AND SCALE YOUR PMU, MICROBLADING OR LASH BEAUTY BUSINES‪S

  

Anyone can scale their business.

     

Yes, anyone. Yes, even you.

You know how I know this? Because I've seen it. And I did it myself. Everyone (mostly) starts their business at the same place. We all start from the ground up, unless you like, inherit your business.

But we all start with knowing next to nothing and figuring it out as we go along. As artists we start with no knowledge on how to tattoo brows or apply lashes, then we learn, and over time we get better. The same thing applies to business. Even though the idea of scaling your business and growing seems scary - know it's possible because you have already grown your business.

I'm passionate about scaling beauty businesses because I believe that we all have room to grow. For this episode, I actually recorded a free live call I did with my free Facebook Group, Beauty Biz Secrets. I'm doing them once a month now so be sure to join so you don't miss these free calls! I answered questions...

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Ep. 153: USING THE ENNEAGRAM IN YOUR BEAUTY BUSINESS WITH TRACY O’MALLEY, SELF-AWARENESS WITH SHEILA BELLA

  

Do you really know yourself?

     

I think one of the top things new entrepreneurs forget about when starting their businesses is self-awareness. We've got big plans, big dreams, and we don't feel like we have time to do any deep reflection into ourselves. We know what we want, we know pretty much the steps we need to take to get there, what more do we need?

The thing is - the best entrepreneurs, the ones who are the most successful, are the ones who truly know themselves. Because to be successful you have to know your weaknesses. You have to know your strengths too, of course. But if you're blind to your weaknesses then you're going to have a lot of weaknesses in your business as well that you're not aware of. And those weaknesses are either going to slow you down or bring you down.

In my program Pretty Rich Bosses, we do a lot of self-reflection. We do a lot of deep diving - because I want all of our students to know themselves and find...

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Ep. 152: WANTING TO BE BEAUTIFUL, THE STIGMA BEHIND PRETTY AND BEING IN THE BEAUTY INDUSTRY AS A LASH ARTIST, MUA, MICROBLADER OR PLASTIC SURGEON

  

Hey sister, do you ever get shamed for wanting to be beautiful?

     

Do people give you that look when you tell them your job is in the beauty industry? You know the one, the one full of judgment like you're doing something evil just because it's related to beauty and aesthetics?

Well, beauty boss, I'm tired of being shamed for wanting to be beautiful. I'm tired of this stigma behind pretty - this idea that you can't celebrate beauty just as much as you celebrate knowledge. I think it's important to be a well-rounded person, don't you? And beauty is powerful.

Beauty is confidence.

For this episode of Pretty Rich Podcast I got some of my favorite beauty bosses in the industry together to share our feelings on this stigma behind pretty, wanting to be beautiful, being judged by others, and the power of confidence that comes from beauty - whatever beauty means to you.

This is a really powerful episode. So what are you waiting for?

 

...

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Ep. 151: KNOWING YOUR DEEPER WHY, HAVING A WHY STATEMENT IS IMPORTANT FOR SUCCEEDING IN THE BEAUTY BUSINESS

  

Beauty boss, are you feeling stuck?

     

Listen, there comes a time in all of our journeys where we start to feel a little stuck. We can start to let that self-doubt creep in, or the motivation we felt at the beginning of our journey starts to die down.

It happens to all of us! But the beauty entrepreneurs who succeed are the ones that don't let these moments stop them. The ones who succeed are the ones who are able to tap back into their WHY and keep going. So if you're feeling like you're in a rut you'll never get out of - chances are you've lost touch with your why.

Worry not, beauty boss! In this episode, we're going to deep dive into discovering your why and how knowing what truly motivates you is the key to your success.

 

 

Here are the episode highlights:

‣‣  [03:27]  First I'll share MY why; why I do this Podcast and why it's so important to me to show up every week for you on this platform.

‣‣ ...

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Ep. 149: Top 3 Sales Myths That Are Costing You Money In Your Beauty and Brow Business

  

You are COSTING yourself money.

     

Do you know the NUMBER ONE thing that holds beauty entrepreneurs back from being successful? It's themselves. It's your mindset.

I see too many entrepreneurs in the beauty industry that aren't focusing on SALES. Because we have all of these false narratives and myths in our heads around sales; how salespeople are pushy, rude, sneaky, manipulative, etc., etc.

But if you aren't focusing on sales...how are you going to sell? You know? And if you're not selling then how exactly are you making money?

I think we all need to focus on sales more because, to me, sales is the root of everything. It's not just about making more money -- it's about living a better life.

For this episode, I brought on one of my good friends and sales advisor Tracy Russel, aka Inked Arches PMU! Tracy was actually a student in my program, Pretty Rich Bosses, and now she works with me every day helping other beauty entrepreneurs like...

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Ep. 148: BUSINESS, FRIENDSHIPS & SELF VALUE; HOW IT AFFECTS YOUR BEAUTY BUSINESS WITH MICROBLADER AND PMU ARTIST SHEILA BELLA

  

"My question is: is a life not expressed much of a life at all?"

     

One of the most important elements to becoming a successful entrepreneur in the beauty industry is knowing your worth. Your sense of self-value is key.

All of us are scared, all of us are afraid of judgment. But if you surround yourself with true friends that really lift you up and support you, then you'll find that you're able to achieve a lot more than you ever could when you were on your own. Everyone is afraid of being judged - but it's that fear that's actually holding you back.

In this episode, we're going to jump into how business, friendship, and self-value are all tied together and how they impact you as a beauty entrepreneur. I'm also going to share how you can learn to embrace who you are and stop holding back so that you can build the business of your dreams, and ultimately live a better life.

 

 

Here are the episode highlights:

‣‣  [04:01] ...

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Ep. 146: BROKE BITCH TO PRETTY RICH, HOW I GOT FIRED FROM MY SERVING JOB TO MAKING 10 MILLION DOLLARS AS A BEAUTY ENTREPRENEU‪R‬

  

Sometimes you have to fall to get where you're really supposed to be.

     

Do you ever look back at a moment in your life that was really hard, a moment where you just wanted the ground to open and swallow you up because it was so deeply humiliating -- and realize that moment was pivotal to who you are now?

It's so crazy to me how moments like that can really build us. Like, they can break us for a moment, but we rise up better than we were before.

Just before I found PMU, I hit rock bottom. I had just gotten fired, I had just gotten a divorce, I had no college education and no real sense of self. I was, you know, a broke bitch. I think a lot of the time it's easy for you to look at me where I am now and think I've always had all of this. But that couldn't be further from the truth!

So in this episode, we're going to explore my past a bit and remember where it all began. Because trust me if I can do this you can too.

 

 

Here are...

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Ep. 145: REAL FRIENDS IN THE PMU INDUSTRY, HOW TO PRINT MONEY USING INSTAGRAM, & MORE

  

Don't you ever wish you could just print extra money?

     

Well, I've got the hookup sister. I've been using Instagram to print money for years.

Okay, so it doesn't actually print extra money. But it does something even better. In this episode, my friend and Beauty Angels founder, Kler Rosenberg, and I are going to tell you exactly how you can turn your Instagram into a money-making machine.

Every day, Instagram sells my products for me. When my salon was open, it sold brows, every day. Each post, each comment, each interaction was like more money printed directly into my wallet, okay? And this is something that you can learn to do too TODAY.

We also talk about how you can create genuine, lasting relationships and friendships in the PMU industry! No fake friends here.

Let's get into it!

 

Here are the episode highlights:

‣‣  [02:48] How do you know when it's time to let a friendship go?

‣‣  [11:27]  Let's talk about...

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