Seriously - what's stopping you? I know a lot of business owners who stuck their heads in the sand once the pandemic hit last year and refused to come back out. And I understand because it was scary. It was terrifying. Nobody knew what to do. But do you know what a lot of other entrepreneurs did? They pivoted and they made it work.
For this episode of Pretty Rich Podcast, I brought on my friend Monique Garcia of Browstetics to share her story because she built her own sig-figure beauty business all within a MONTH during the pandemic. And one of the really special things about Monique is that she is going to tell you EXACTLY how she did it.
That's right, beauty boss, she's not holding back! She's sharing the exact fool-proof sales funnel she used that made her successful even in a pandemic. So what are you waiting for?
Here are the episode...
Trust me, I know how it is. You don't have your business started yet, you don't have a salon yet, you don't have your course prepared yet - and that's why you don't want to talk about it.
But I'm telling you, this is the single greatest mistake I see entrepreneurs make no matter where they are in their careers. It doesn't matter if you're just starting out or if you've been in the business for 10 years. Fear can stop all of us.
So this episode is dedicated to you, wherever you are in your business, even if you've only ever dreamt of it. You need to start talking about it.
Here are the episode highlights:
‣‣ [04:41] Here's the BIGGEST mistake I see new entrepreneurs make.
‣‣ [08:21] You have to shift your mindset about social media marketing.
‣‣ [09:25] Like it or not you need to start viewing yourself as a community leader - because...
Listen up, beauty boss, because I have some harsh truths for you. I want you to succeed, okay? So I'm always going to tell it how it is.
Here's the thing: if you want to have a long career in the beauty industry - you have to change with the beauty industry. Things are not the same as they were when we first started! I first started over 10 years ago, okay, nothing is the same, thankfully. But there are a lot of beauty entrepreneurs who are stuck marketing their businesses the same way they were 10 years ago. And you know what? They're not experiencing any growth.
They're stagnant. Nobody wants that in their business. If someone tells you that you need to change and you say "oh but I've always done it this way" you need to reevaluate, because if that's your mindset, then I'm sorry to tell you, but you're already on the way out.
This is something you really have to pay attention to. So for this episode of Pretty Rich...
Yes, it's true, I'm pregnant. I'm 17 weeks pregnant at the time of recording this and I'm so happy to finally share this with you. I just wanted to make sure that it was shared in a way that was really special, and also this is my third and probably final pregnancy! I just really wanted to enjoy it.
BUT that's not all the exciting stuff I have to share with you! Uh uh.
I want to talk to you about SIMPLIFYING your beauty business problems and shifting your focus to the only beauty business metrics you need keep track of in order to GROW.
Let's just get into it, okay? Buckle up!
Here are the episode highlights:
‣‣ [01:49] Let's talk about the fact that I'M PREGNANT!!!!!
‣‣ [10:09] The advice trainers give you when you graduate is well-meaning but...ultimately incomplete.
‣‣ [14:37] There are four common problems I see among...
Do people give you that look when you tell them your job is in the beauty industry? You know the one, the one full of judgment like you're doing something evil just because it's related to beauty and aesthetics?
Well, beauty boss, I'm tired of being shamed for wanting to be beautiful. I'm tired of this stigma behind pretty - this idea that you can't celebrate beauty just as much as you celebrate knowledge. I think it's important to be a well-rounded person, don't you? And beauty is powerful.
Beauty is confidence.
For this episode of Pretty Rich Podcast I got some of my favorite beauty bosses in the industry together to share our feelings on this stigma behind pretty, wanting to be beautiful, being judged by others, and the power of confidence that comes from beauty - whatever beauty means to you.
This is a really powerful episode. So what are you waiting for?
Goals and dreams are precious, okay? They're important and you can't just share them with every single person in your life because not everyone is going to understand them. And each time you're faced with doubt, even when it comes from a good place, it'll diminish that glow more and more.
I will never tell someone "okay reel it in there, let's be realistic about this, don't go chasing that goal." Like, look at me. If I didn't go chasing my "crazy" goal of becoming filthy rich tattooing FACES for a living - well neither of us would be here, would we? I'm a firm believer of finding that bright shiny goal and going after that. I mean, that's what we do in Pretty Rich Bosses, right? We give women like you the tools they need to make that bright shiny goal a reality. And sometimes we have to do some serious convincing because so many people have shared their dreams with people that...