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Ep. 142: The Cold Hard Truth About Making Money In The Beauty Business

 

  

I've got to be honest with you...

    

2020 was one of my worst years for my business. I know a lot of people could probably say the same thing. But here's the thing: it was also the best year for my business.

I know you're like "what Sheila? How can it be both?" And I understand the confusion. When quarantine started in March, I came crashing down. I was at my lowest of lows, the brokest I'd been since I'd started in PMU. BUT I turned it around and ended up having my most successful, most lucrative month in my business ever, this past December.

I don't say it to brag. I say it because I want you to know that you can do the same thing. I made a lot of money last year and I plan on making more this year. But in order to get to this level - we have to talk about the cold hard truth of making money. We're lifting the veil, okay? We're talking about it. So if you want to know how you can make this your best year yet, if you want some serious...

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Ep. 134: Wanna Be Rich? You Gotta Do This First: Financial Tips To Help Your PMU And Microblading Beauty Business Level Up This New Year

  

DO you REALLY want to be RICH?

    

Because mama if you really want to be rich, if you've got some big financial plans for the new year, we have to get some things straight, okay? No more of these spaghetti entrepreneur tactics okay? In 2021 you shouldn't just be throwing all of these strategies at your business and hoping they stick. We're gonna be intentional about it.

I'm an expert in building a successful business. I'm not gonna be shy about it. I've built two successful businesses myself AND helped so many other incredible PMU artists build their own successful businesses through my program Pretty Rich Bosses. I know what I'm talking about. And in this episode, I'm going to share with you the NUMBER ONE thing you need to be doing if you want to be rich and successful. It's truly, in my expert opinion, the most important thing. So enough sitting around - let's just get right into it.

 

 

Here are the episode highlights:

‣‣ ...

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Ep. 129: Beauty Angels Founder Kler Rosenberg Opens Up About Branco Babic And Phi Brows

  

Kler Rosenberg has majorly transformed the beauty industry.

    

That's not an exaggeration. That's not a groundbreaking thing to say. It's just the truth. She's literally a master of microblading and she's teaching other microbladers her masterful skills and just building this empire of incredibly talented PMU artists. She's incredible and I'm so honored that she agreed to come on the podcast and share all of her secrets with us. (I'm kidding - Kler doesn't have secrets).

A lot of people will look at social media, look at Kler's online presence, and think "Oh well she has it made. Look at her, her life is just perfect, I bet she was born with all of this." Because we love to make assumptions about people. We love to believe that we can be little detectives and figure out an entire person's life just by looking at a couple of pictures they post online.

But Kler struggled for her success. She fought for it. She always believed in herself and she...

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Ep. 125: Sexy Content Marketing Ideas To Boost Your PMU Brand On Instagram With Social Media Strategist Sheila Bella

  

Content marketing CAN and SHOULD be sexy!

   

This IS the beauty industry, right? We're out here making people look beautiful and confident and our marketing strategies have to match that!

A lot of people that I see on Instagram, they're just doing what I call hope marketing. And hope marketing, though it may sound nice, is only hurting their businesses. Hope marketing is blind marketing. You need to have a plan if you want your business to succeed.

I know that it can be hard, especially at first, to know how to market yourself and your services. A good coach, like the ones in our Pretty Rich Bosses program, can help you develop a solid plan for marketing your business, but I'm going to share some tips with you for free, in this episode. We're going to talk about the six boxes to check for sexy continent marking that is sure to boost your PMU brand on Instagram.

Let's go!

 

 

Here are the episode highlights:

‣‣  [02:22]  What is...

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Ep. 120: How To Get More PMU Clients Through Instagram DMs And Improve Your Lash Or Microblading Beauty Business

  

You HAVE to SHOW your clients that they NEED your service.

   

Sales is all about tapping into pain points and showing your clients that you can alleviate that pain for them. You can take it all away and make their lives so much better if they just buy your product or service.

This is something we cover extensively in my program, Pretty Rich Bosses. We give you all of the tools you need to build a successful beauty business. And I know that these tools work because I used them myself to build my own six-figure beauty business.

When you join the program you not only get access to all of the courses in Pretty Rich University and private coaching, but you also get access to the Facebook Group. For this episode, I recorded a clip from one of our Q&A sessions where a member asked for advice on closing more sales through Instagram DMs.

If you want to know if Pretty Rich Bosses is the program for you, what are you waiting for? This is just a glimpse at all...

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Ep. 119: Sales And Mindset With Natasha Hemmingway To Power Your Microblading, Lash, or PMU Beauty Business

  

If you don't have a sales process then you're not going to see the growth you want in your business.

   

That's the simple fact of it.

If you're not implementing a sales process - you're not going to sell to your fullest potential. How are you going to experience growth that way? You know what your dreams are for your business and if you want to reach those dreams then you have to get serious about a sales strategy.

I know that the idea of a sales strategy doesn't seem sexy - but it IS. I love sales, okay? And my buddy, Natasha Hemmingway, also loves sales. Not only does she love sales but she is a sales MASTER. She's so smart and passionate about sales that it's infectious. I'm infected with it! And you know what, if you listen to this podcast episode you will be too. 

I wanted to bring Natasha on the podcast because I believe in her sales philosophy so much. We both see sales as service. We see sales as a way of serving others and helping others....

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Ep. 118: What You Need To Know Before Expanding Your PMU Business

  

Everybody makes mistakes.

   

But sometimes we're still embarrassed about the fact that we made a mistake. Sometimes we're so ashamed that we hide the fact that we messed up from everyone because we're afraid of being judged.

Here's the thing, you can't be a successful entrepreneur without making mistakes. I know that doesn't sound right. How can you be successful if you're making mistakes, right? Well, it means you're taking risks. It means you're trying new things, that you're pushing the envelope. You're testing the waters to see what's possible for your business.

That's how successful entrepreneurs are built. So for this episode, I'm going to share a mistake I made fairly early on in my business. And it was costly, okay? It was not a cheap mistake. But I overcame it. And I'm sharing it so that maybe it will keep you from making this mistake too.

Because that is the really great thing about having a successful business and teaching others about...

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Ep. 116: Sales Mindset: What You Need To Know Before Selling Your PMU Course, Microblading, Or Any PMU Service Honestly

  

If you're not where you want to be in your business it's probably because you haven't implemented a solid sales strategy.

  

Sales are everything.

I mean, obviously, they are the way that you are going to make money. Sales are the way that you are going to have a successful, thriving, long-lasting, beauty business. So if you're not in the right sales mindset, you need to make a shift.

This is a strategy that we deep dive into in my coaching program, Pretty Rich Bosses, but I'm going to give you some tips here for free. I'll even give you my Microblading Sales Script for free to help you in this process because I truly believe that if you just approach sales the right way you will see a massive, positive shift in your business. What are you waiting for, sister friend? Let's do this!

 

 

Here are the episode highlights:

‣‣  [03:38]  What is wrong with the mindset most beauty professionals have with sales?

‣‣  [04:51]  How do...

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Ep. 115: Ripped And Rich With The Scuplted Vegan Kim Constable AKA The Million Dollar Mentor: Bringing You Tips To "Muscle Up" Your PMU, Lash, Or Microblading Beauty Business

  

Saying you CAN'T do something is just another way that FEAR and COMFORT hold you back from achieving your goals. 

 

In this episode, I have the controversial Kim Constable AKA The Sculpted Vegan AKA The Million Dollar Mentor. Not only is she helping people build the bodies of their dreams, but she's also helping them make their millions. If anyone exemplifies the Pretty Rich mindset - it's her.

And she's not mincing her words in this podcast. If you're not achieving your goals - truth is that you're probably the MAIN thing holding you back. Are you really ready to level up and GROW your business? Then listen up richies.

 

 

Here are the episode highlights:

‣‣  [17:14]  We start off the conversation with some rapid-fire questions to warm us up.

‣‣  [25:14]  It's easy to see someone as successful as Kim on Instagram and think "ugh she has EVERYTHING! She has everything figured out!" So I want to know what is challenging her...

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Ep. 112: What I Learned About Beauty Marketing From Dancing At A Gentlemen's Club And Now Working In The Microblading, Lips, And Liner Sales Business

 

Beauty marketing and Gentlemen's Clubs - what do they have in common?

 

Um. A lot actually.

Have you ever seen the movie Hustlers? Those girls are WORKING for their money. It's not just about looking pretty. It's about strategy. It's about, you guess it, marketing!

For this episode, I brought on one of my good friends and sales advisors, Victoria Racca, who just so happened to be a dancer at a gentlemen's club for three years before she got into PMU. We talk all about strip clubs, sugar babies, marketing and sales strategies, and all of the advice you need to succeed in the beauty industry. 

 

 

Here are the episode highlights:

‣‣  [05:15]  First of all, my theory is that marketing and sales are just like The Bachelor. Yeah?

‣‣  [07:07]  Here, I ask Victoria to take us back a bit and tell us about her life before she got into PMU.

‣‣  [09:59]  Victoria never hid the fact that she worked as a dancer but did struggle to find...

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