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Can't live with 'em can't live without 'em, you know? Reviews are critical to the success and survival of our beauty businesses. Good reviews let potential clients know that they can trust us, that their brows, lashes, hair, nails, etc., are in safe hands. But bad reviews? Well, they always feel like they can break us.

Here's the thing - we all get bad reviews. We all get them. They're pretty much unavoidable. But they don't have to break us. We don't have to give them that power!

For this episode, I brought on a couple of my favorite kick-butt beauty bosses: Shay Danielle, Natalie Delaverde, and Amanda Breuer, to talk about how to get not only MORE REVIEWS for your beauty business but BETTER reviews for your beauty business. We also have a couple of friends share their experiences with reviews, the good, the bad, and the ugly.

Remember, beauty boss, you're never alone! Let's do this.



Here are the...

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Sometimes you have to fall to get where you're really supposed to be.


Do you ever look back at a moment in your life that was really hard, a moment where you just wanted the ground to open and swallow you up because it was so deeply humiliating -- and realize that moment was pivotal to who you are now?

It's so crazy to me how moments like that can really build us. Like, they can break us for a moment, but we rise up better than we were before.

Just before I found PMU, I hit rock bottom. I had just gotten fired, I had just gotten a divorce, I had no college education and no real sense of self. I was, you know, a broke bitch. I think a lot of the time it's easy for you to look at me where I am now and think I've always had all of this. But that couldn't be further from the truth!

So in this episode, we're going to explore my past a bit and remember where it all began. Because trust me if I can do this you can too.



Here are...

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The reason you're not as successful as you want to be is because you've given yourself another option.


You HAVE to get over yourself.

We're serving up some tough love in this episode, okay? Because I love you - I do. I want you to succeed. I want you to be the BEST you can be.

But if you are just dragging yourself down day after day, woe is me, complaining and crying about how hard it is for you to build this business of your dreams right now - for WHATEVER reason - that's just not it, mama. Look me in the eye and tell me you're your best self right now. Go on. Do it. Exactly.

Life happens okay I get it. COVID hit us all! It came in like a little wrecking ball and knocked all of us down and we didn't even see it coming. But you know who made it out a winner last year? Those who didn't quit. The people that didn't give up. The people who got knocked down, cried about it for a little bit, and then got their butts back up and got to work. The...

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Ep. 141: Lash Anarchist Own Who You Are And Get What You Want In The Beauty Industry


You have to stop second guessing yourself - show up exactly as you are.


You guys, for this episode, I'm bringing on someone who I think is totally going to change your life. She is such a motivator. You know how one of my goals for this year is to lean into my truth more? Well, this girl is's her whole brand.

Okay, okay I'm talking about Ali Lilly AKA Lash Anarchist. Come on with that name! Not only is Ali just a revolutionary in the lash world but she's also a coaching client of mine! Yeah, Ali's one of my students. And she's also a good friend. And in this episode, she has some gifts for you. I know that a lot of people struggle being authentic online. A lot of people struggle with finding their own unique brand that will help them stand out. Why? Because that means being yourself. And that is SCARY. Because people on the internet can be really mean. It's a vulnerable position, I know.

But Ali has built this entire brand, Lash...

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Ep. 140: Be Careful Who You Share Your Goals With


You can NOT and SHOULD NOT be sharing your goals with everyone.


Goals and dreams are precious, okay? They're important and you can't just share them with every single person in your life because not everyone is going to understand them. And each time you're faced with doubt, even when it comes from a good place, it'll diminish that glow more and more.

I will never tell someone "okay reel it in there, let's be realistic about this, don't go chasing that goal." Like, look at me. If I didn't go chasing my "crazy" goal of becoming filthy rich tattooing FACES for a living - well neither of us would be here, would we? I'm a firm believer of finding that bright shiny goal and going after that. I mean, that's what we do in Pretty Rich Bosses, right? We give women like you the tools they need to make that bright shiny goal a reality. And sometimes we have to do some serious convincing because so many people have shared their dreams with people that...

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Ep. 139: @beautybydrcat, Dr. Cat on Plastic Surgery, Being on Dr. 90210 on E!, Cattyness in the beauty business & important life lessons


"Be yourself and believe in yourself."


Those are the sage words from this episode's guest, Dr. Cat. If you don't already know her, you need to get on that quick. Go follow her on IG. Right now. Did you follow her? Okay. Good.

So Dr. Cat is an incredible board-certified plastic surgeon based in Beverly Hills CA who pioneered labiaplasty and has changed the lives of SO MANY women. She's not only an incredible surgeon but she is one of the bravest, most sure of herself women I've had the pleasure to talk to. She's also like, the sister I always wanted. We have so much in common and even though we haven't had the chance to meet in person I just feel so connected to her. I understand her and her story and she understands me. And I know a lot of you will connect with her too.

In this episode, we're going to get real deep. We're gonna dig into some of the darkest points of Dr. Cat's life, how she got out of them, her best advice...

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Ep. 133: Beat Holiday Disappointment With PMU Artist and Celebrity Endorsed Microblader, Beauty Business Marketing Expert


This year has been a long, challenging year - and the holidays can really highlight what's been missing.


The holidays can do two things: they can remind us of everything that we're lucky to have and they can remind us of everything we don't. Maybe it's the mom in me but I can't stand the idea of anyone being disappointed during the holidays. That disappointment usually comes from people, our expectations of those people, and the ways those people might let us down.

So for this episode, I want to share some of my advice for beating that holiday disappointment. It's a short one but a good one, so let's get right into it.





You can follow me, Sheila Bella, on Instagram @realsheilabella!


Here are the links that were mentioned in the podcast! 

Pretty Rich Bosses

New Clients Consistently

Text me! (310) 388-4588



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Ep. 132: Social Media Sales With Savanna Boda, The Dallas Esthetician


The key to your success is honesty.


That's honesty with yourself, honesty with your customers, and honesty in your marketing. That can sound scary to a lot of people. A lot of us grow up thinking that we have to hide parts of ourselves to be accepted or to feel like we belong.

Savanna Boda, the beautiful and talented Dallas Esthetician, has experienced a lifetime of hiding and minimizing herself for the sake of others. But when she learned to be honest with herself and honest in her social media - when she started to show up as who she TRULY is and not who she feels she needs to be - well, the girl's 23, and she's already experienced massive success in such a short time.

I love Savanna. I feel like we're twins. I mean just look at our IG accounts! She's a girl after my own heart, truly. That's why I wanted to have her on my podcast - because I know you're going to LOVE her. She gives a lot of really good insight on social media sales, how...

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Ep. 131: A Guide To Hiring An Artist For Your PMU Or Lash Studio What You Need To Know In Order To Scale Your Beauty Business


When change scares you, that is typically a sign of growth.


A lot of beauty business owners will get to the point in their careers where they have all of the clients they wanted, are booked out months in advance the way they wanted, but they're not making the money they wanted. They're stressed out and all signs point to needing to hire more people for their team.

But that's scary, right? Because you're at the point you wanted to reach, you're in a place where you're comfortable, but suddenly there's a change in front of you that's scary. But that fear is typically a sign of growth. And if you want to make more money in your business then you have to grow and if you want to grow you have to do the uncomfortable things. Like I say, you have to do it scared. That's how I did it. 



Here are the episode highlights:

‣‣  [02:05]  This is the problem with being overbooked. It can feel good to say - but it's actually a SIGN...

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Ep. 115: Ripped And Rich With The Scuplted Vegan Kim Constable AKA The Million Dollar Mentor: Bringing You Tips To "Muscle Up" Your PMU, Lash, Or Microblading Beauty Business


Saying you CAN'T do something is just another way that FEAR and COMFORT hold you back from achieving your goals. 


In this episode, I have the controversial Kim Constable AKA The Sculpted Vegan AKA The Million Dollar Mentor. Not only is she helping people build the bodies of their dreams, but she's also helping them make their millions. If anyone exemplifies the Pretty Rich mindset - it's her.

And she's not mincing her words in this podcast. If you're not achieving your goals - truth is that you're probably the MAIN thing holding you back. Are you really ready to level up and GROW your business? Then listen up richies.



Here are the episode highlights:

‣‣  [17:14]  We start off the conversation with some rapid-fire questions to warm us up.

‣‣  [25:14]  It's easy to see someone as successful as Kim on Instagram and think "ugh she has EVERYTHING! She has everything figured out!" So I want to know what is challenging her...

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