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I'm ready to share my secrets with you.


Yeah, you heard me. I'm ready to tell all.

I am going to share, in detail, my 2021 social media strategy. I am literally going to tell you exactly what my strategy is for this year to experience MASSIVE growth not just on social media but within my business. I'm talking new clients, more sales, more interaction.

If you find yourself constantly complaining about the algorithm, if you're tired of feeling stuck and stagnant while your competitors seem to be thriving, I've got you, girl. I'm here for you, okay? It's not the algorithm. You have complete control over your success. So I'm just going to hand you my social media strategy and we're going to make 2021 a success together. Let's do this.



Here are the episode highlights:

‣‣  [02:48 What is the problem with your social media growth? Why are you stunted? I'll tell you EXACTLY why. And it's not the algorithm.

‣‣ ...

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The reason you're not as successful as you want to be is because you've given yourself another option.


You HAVE to get over yourself.

We're serving up some tough love in this episode, okay? Because I love you - I do. I want you to succeed. I want you to be the BEST you can be.

But if you are just dragging yourself down day after day, woe is me, complaining and crying about how hard it is for you to build this business of your dreams right now - for WHATEVER reason - that's just not it, mama. Look me in the eye and tell me you're your best self right now. Go on. Do it. Exactly.

Life happens okay I get it. COVID hit us all! It came in like a little wrecking ball and knocked all of us down and we didn't even see it coming. But you know who made it out a winner last year? Those who didn't quit. The people that didn't give up. The people who got knocked down, cried about it for a little bit, and then got their butts back up and got to work. The...

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Ep. 142: The Cold Hard Truth About Making Money In The Beauty Business



I've got to be honest with you...


2020 was one of my worst years for my business. I know a lot of people could probably say the same thing. But here's the thing: it was also the best year for my business.

I know you're like "what Sheila? How can it be both?" And I understand the confusion. When quarantine started in March, I came crashing down. I was at my lowest of lows, the brokest I'd been since I'd started in PMU. BUT I turned it around and ended up having my most successful, most lucrative month in my business ever, this past December.

I don't say it to brag. I say it because I want you to know that you can do the same thing. I made a lot of money last year and I plan on making more this year. But in order to get to this level - we have to talk about the cold hard truth of making money. We're lifting the veil, okay? We're talking about it. So if you want to know how you can make this your best year yet, if you want some serious...

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Ep. 135: 2021 Beauty Industry Predictions With Mimi Johnson Influencer And Beauty Business Brand Marketer


2020 was unpredictable - but can we make predictions for 2021?


It's been one crazy year. Totally unpredictable. And it's been really hard for a lot of us. My salon has been shut down for most of the year. We shut down in March, opened for a little while in June, and then shut down again. Some people have completely lost their brick and mortar, some people have just had to totally shut down.

One thing that this year has taught me is the magic of a pivot. I think we all have to be prepared to pivot at any time - that's the key to survival. So maybe we can't plan everything down to a tee for 2021 BUT we can prepare ourselves to shift our business at any moment.

So for this episode, we have the incredibly talented Mimi Johnson, microblader, influencer, and beauty brand marketer. Since getting into the business she's become a pro at the pivot and she has some really great advice for all of you who have struggled through this...

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Ep. 134: Wanna Be Rich? You Gotta Do This First: Financial Tips To Help Your PMU And Microblading Beauty Business Level Up This New Year


DO you REALLY want to be RICH?


Because mama if you really want to be rich, if you've got some big financial plans for the new year, we have to get some things straight, okay? No more of these spaghetti entrepreneur tactics okay? In 2021 you shouldn't just be throwing all of these strategies at your business and hoping they stick. We're gonna be intentional about it.

I'm an expert in building a successful business. I'm not gonna be shy about it. I've built two successful businesses myself AND helped so many other incredible PMU artists build their own successful businesses through my program Pretty Rich Bosses. I know what I'm talking about. And in this episode, I'm going to share with you the NUMBER ONE thing you need to be doing if you want to be rich and successful. It's truly, in my expert opinion, the most important thing. So enough sitting around - let's just get right into it.



Here are the episode highlights:

‣‣ ...

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Ep. 132: Social Media Sales With Savanna Boda, The Dallas Esthetician


The key to your success is honesty.


That's honesty with yourself, honesty with your customers, and honesty in your marketing. That can sound scary to a lot of people. A lot of us grow up thinking that we have to hide parts of ourselves to be accepted or to feel like we belong.

Savanna Boda, the beautiful and talented Dallas Esthetician, has experienced a lifetime of hiding and minimizing herself for the sake of others. But when she learned to be honest with herself and honest in her social media - when she started to show up as who she TRULY is and not who she feels she needs to be - well, the girl's 23, and she's already experienced massive success in such a short time.

I love Savanna. I feel like we're twins. I mean just look at our IG accounts! She's a girl after my own heart, truly. That's why I wanted to have her on my podcast - because I know you're going to LOVE her. She gives a lot of really good insight on social media sales, how...

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Ep. 131: A Guide To Hiring An Artist For Your PMU Or Lash Studio What You Need To Know In Order To Scale Your Beauty Business


When change scares you, that is typically a sign of growth.


A lot of beauty business owners will get to the point in their careers where they have all of the clients they wanted, are booked out months in advance the way they wanted, but they're not making the money they wanted. They're stressed out and all signs point to needing to hire more people for their team.

But that's scary, right? Because you're at the point you wanted to reach, you're in a place where you're comfortable, but suddenly there's a change in front of you that's scary. But that fear is typically a sign of growth. And if you want to make more money in your business then you have to grow and if you want to grow you have to do the uncomfortable things. Like I say, you have to do it scared. That's how I did it. 



Here are the episode highlights:

‣‣  [02:05]  This is the problem with being overbooked. It can feel good to say - but it's actually a SIGN...

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Ep. 130: Unbreakable Mindset With Master Barber Arthur Lyle Beauty Industry Professional


Power isn't just handed over to you - it's taken.


That's something that I like to remind you guys of because I truly believe it. Power isn't going to be handed over to you. You have to take it for yourself, believe that you have it, and use it to get what you want. We all have goals, we all have things that we want to achieve, and we all have the ability to take that power and get where we want to go.

My guest for this episode is the perfect example of this. Master Barber Arthur Lyle didn't grow up with the most perfect life. He went through a lot of challenges that most of us probably can't even imagine. But he never let those things stop him. Through his faith, he developed the Unbreakable Mindset, the thing that keeps him going no matter what life throws at him. And it's his ultimate key to success.

So what are you waiting for? Let's do this.



Here are the episode highlights:

‣‣  [11:32]  First Arthur tells us a...

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Ep. 129: Beauty Angels Founder Kler Rosenberg Opens Up About Branco Babic And Phi Brows


Kler Rosenberg has majorly transformed the beauty industry.


That's not an exaggeration. That's not a groundbreaking thing to say. It's just the truth. She's literally a master of microblading and she's teaching other microbladers her masterful skills and just building this empire of incredibly talented PMU artists. She's incredible and I'm so honored that she agreed to come on the podcast and share all of her secrets with us. (I'm kidding - Kler doesn't have secrets).

A lot of people will look at social media, look at Kler's online presence, and think "Oh well she has it made. Look at her, her life is just perfect, I bet she was born with all of this." Because we love to make assumptions about people. We love to believe that we can be little detectives and figure out an entire person's life just by looking at a couple of pictures they post online.

But Kler struggled for her success. She fought for it. She always believed in herself and she...

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Ep. 128: Make 2021 Your Best Year Yet In Your Salon, Studio, Or Online Business


2020 was the hardest year for me in my business - BUT it was also my best year yet.


I know that this year has been hard and a lot of businesses have been struggling. I don't say that I've had my best year yet to gloat - I say it because I want you to know that even through all of this struggle it is possible. 

This year is coming to a close but that doesn't mean you can't put into motion the things you need to make 2021 your best year - no matter what happens.

So I'm not going to make you wait any longer to get this juicy info, okay? Let's just jump right into this episode where I tell you exactly how I managed to make this difficult difficult year such a success.



Here are the episode highlights:

‣‣  [02:45]  2020 has been a hard year for a lot of businesses but I'm happy to say that despite having to cancel my big event Pretty Ambitious Summit and having closed my studio pretty much since March, this year has been...

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