Ep. 142: The Cold Hard Truth About Making Money In The Beauty Business



I've got to be honest with you...


2020 was one of my worst years for my business. I know a lot of people could probably say the same thing. But here's the thing: it was also the best year for my business.

I know you're like "what Sheila? How can it be both?" And I understand the confusion. When quarantine started in March, I came crashing down. I was at my lowest of lows, the brokest I'd been since I'd started in PMU. BUT I turned it around and ended up having my most successful, most lucrative month in my business ever, this past December.

I don't say it to brag. I say it because I want you to know that you can do the same thing. I made a lot of money last year and I plan on making more this year. But in order to get to this level - we have to talk about the cold hard truth of making money. We're lifting the veil, okay? We're talking about it. So if you want to know how you can make this your best year yet, if you want some serious...

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Ep. 135: 2021 Beauty Industry Predictions With Mimi Johnson Influencer And Beauty Business Brand Marketer


2020 was unpredictable - but can we make predictions for 2021?


It's been one crazy year. Totally unpredictable. And it's been really hard for a lot of us. My salon has been shut down for most of the year. We shut down in March, opened for a little while in June, and then shut down again. Some people have completely lost their brick and mortar, some people have just had to totally shut down.

One thing that this year has taught me is the magic of a pivot. I think we all have to be prepared to pivot at any time - that's the key to survival. So maybe we can't plan everything down to a tee for 2021 BUT we can prepare ourselves to shift our business at any moment.

So for this episode, we have the incredibly talented Mimi Johnson, microblader, influencer, and beauty brand marketer. Since getting into the business she's become a pro at the pivot and she has some really great advice for all of you who have struggled through this...

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Ep. 126: Giving Thanks As Husband And Wife: Life As PMU Artist Slash Beauty Business Coach Married To A High School Educator


'Tis the season to be grateful!



2020 has been...an interesting year. It's been a year nothing like anything we've ever experienced before. But I still think there's a lot to be grateful for, a lot of good things that managed to come out of this crazy year.

So for this episode, I got on with my husband, Will, to continue our series exploring our relationship as a PMU artist slash beauty business coach and high school educator. We talk about our favorite quotes on gratitude, our thoughts on its importance, and what we're most grateful for this year.


Here are the episode highlights:

‣‣  [03:42]  It's Thanksgiving so I want to start by talking about everything that I'm so grateful for in this crazy year 2020.

‣‣  [08:20]  Will and I need to chat a little bit first about the last time he was on the podcast

‣‣  [09:48]  We want to share some of our favorite quotes about gratitude and dive into them a little...

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