Ep. 125: Sexy Content Marketing Ideas To Boost Your PMU Brand On Instagram With Social Media Strategist Sheila Bella


Content marketing CAN and SHOULD be sexy!


This IS the beauty industry, right? We're out here making people look beautiful and confident and our marketing strategies have to match that!

A lot of people that I see on Instagram, they're just doing what I call hope marketing. And hope marketing, though it may sound nice, is only hurting their businesses. Hope marketing is blind marketing. You need to have a plan if you want your business to succeed.

I know that it can be hard, especially at first, to know how to market yourself and your services. A good coach, like the ones in our Pretty Rich Bosses program, can help you develop a solid plan for marketing your business, but I'm going to share some tips with you for free, in this episode. We're going to talk about the six boxes to check for sexy continent marking that is sure to boost your PMU brand on Instagram.

Let's go!



Here are the episode highlights:

‣‣  [02:22]  What is...

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Ep. 110: Instagram Stories That Sell For Your PMU, Microblading, Or Lash Beauty Business




Listen up, beauty boss! I have built a successful multi-six-figure business through Instagram alone EVEN through quarantine. Yes, you heard me right. Even through this global pandemic and crisis economy, my Instagram stories have sold

I had my doubts when they first introduced the story feature too but trust me, sister friend, you want to hop on your IG stories RIGHT NOW if you haven't already. Not sure how you can make IG stories that sell for your PMU, microblading, or lash beauty business? Well, I'm here to help! In this episode we're going to cover my top three tips for creating IG stories that will sell your products and services FOR you. Ready? Let's go!



Here are the episode highlights:

‣‣  [02:34]  How do I know that Instagram Stories sell so well?

‣‣  [06:23]  Here's my first tip: organize an IG takeover.

‣‣ ...

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Ep. 81: How to Run a Successful Giveaway and Why You Should Do It


Doing Instagram giveaways helps with my marketing. It helps my brand and gets my page seen by the people I know need to see it.


Running giveaways can be a great way to expand and promote your business. Not only does it help me connect more deeply with my existing audience but it also helps my page reach more people. It's also a really great way to collaborate with other brands and artists. I'm always stressing the importance of collaborations in my courses like Grow Your Gram, and giveaways are great for that!

So in this episode, I teach you my best tips and tricks for running a successful giveaway that will help you grow your beauty business on Instagram.


Here are the episode highlights:

‣‣  [03:23]  To understand how to grow your Instagram and how giveaways can help you, you need to understand how the algorithm works.

‣‣  [04:55]  What you THINK is a good Instagram strategy vs what is actually a good strategy.

‣‣ ...

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Ep. 28: Is The Instagram Shadow Ban Killing Your PMU Engagement? What You Need To Know In Order To Sell Your Microblading Services Effectively On Social Media And Avoid Being Undiscoverable




It's every online business owner's fear. You're following all of the tips, posting consistently, hashtagging everything, sharing your posts, and out of nowhere, your engagement DROPS. What happened? Well, you've probably been shadowbanned.

Yeah, it's as scary as it sounds. But it doesn't have to be. We can get you out from under that shadow okay, sister friend? I have the tips I have the tricks and I am here to help. This is a quick one so let's get started.



Here are the episode highlights:

‣‣  [06:59]  First, what is a shadowban? For those of you who have never heard of it before, maybe you've experienced it. Your numbers and interactions are going down but you just don't know why.

‣‣  [09:31]  WHY does Instagram shadowban you? Why would they do that? Isn't posting a lot and connecting people the point of their platform? Well, here are my theories.

‣‣  [12:25]  How do you know if you've...

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Ep. 3: What Fear And Steve Urkel Have In Common And How To Beat It In Order To Build Your Personal Beauty Brand. Also Why Building A Personal Brand Is Important In The Beauty Business Whether You're A Microblader, Hair Stylist, Or Makeup Artist




Did you hear me? Did you really hear me? You cannot afford to let fear control you.

In this day and age if you want to be successful in the beauty business then you need to build a personal brand and it needs to be a strong personal brand. I know that showing up on social media and being personal is incredibly scary but if you're trying to be successful you just can't avoid it anymore. Your fear is keeping you from building the beauty business of your DREAMS and I just can't sit by and let that happen!

So, in this episode, I'm going to tell you what FEAR and STEVE URKEL have in common and how you can beat your fear in order to build your personal brand and find success in the beauty business whether you're a microblader, hairstylist, or makeup artist.



Here are the episode highlights:

‣‣  [05:47]  Why is personal branding so important?

‣‣  [07:16]  Let me give you some tips on how...

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