The first 10K is the hardest, I'll be honest with you, sister. It's the hardest - but after you hit 10K, it gets a lot easier. Know why? Because by the time you reach 10K, you've already got the good habits in place to keep your account growing. But, until you hit 10K, you're just practicing and trying different techniques to grow your following. 

Here's the thing, beauty boss. I know exactly how you can fast-track your way to 10K. I help women just like you get there every day in Pretty Rich Bosses, my mentorship program. But in this episode, I walk you through the exact steps you need to take that will help you get to 10K fast.

Just remember: I can give you the steps - but you have to put in the work.

So, are you ready for this?



Here are the episode highlights:

‣‣  [11:25]  Do you know how many people on Instagram actually get to 10k followers? I share that ...

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What if I told you that you could still make money even with less than 1K followers on Instagram?!



I know! It sounds too good to be true!

But I'm telling you right now, girl. It's the truth. And to prove it I brought on my friend, Instagram Expert, Elise Darma. Every day Elisa helps online entrepreneurs with small followings build their dream businesses - and that's not helping them gain more followers and likes. No, it's the real ish. She's helping them make real $$$ with the followers they already have.

Want to know how you can start making money with the followers you have right now? Then this episode's for you!



Here are the episode highlights:

‣‣  [06:19]  Kicking off the podcast in my favorite way: a rapid fire get-to-know-you with Elise!

‣‣  [13:56]  I want to dive right into the good stuff: can people really make money from Instagram if you have less than 1K followers? Is that real?


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Ep. 149: Top 3 Sales Myths That Are Costing You Money In Your Beauty and Brow Business


You are COSTING yourself money.


Do you know the NUMBER ONE thing that holds beauty entrepreneurs back from being successful? It's themselves. It's your mindset.

I see too many entrepreneurs in the beauty industry that aren't focusing on SALES. Because we have all of these false narratives and myths in our heads around sales; how salespeople are pushy, rude, sneaky, manipulative, etc., etc.

But if you aren't focusing on sales...how are you going to sell? You know? And if you're not selling then how exactly are you making money?

I think we all need to focus on sales more because, to me, sales is the root of everything. It's not just about making more money -- it's about living a better life.

For this episode, I brought on one of my good friends and sales advisor Tracy Russel, aka Inked Arches PMU! Tracy was actually a student in my program, Pretty Rich Bosses, and now she works with me every day helping other beauty entrepreneurs like...

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Ep. 93: How To Recession-Proof Your Business with Stacy Tuschl



In case you need a reminder, power is never given to you, you just have to take it.

Stacy Tuschl shares with us her experience owning a small business during Coronavirus and how she is recession-proofing her business.


I wish I could say that I predicted this pandemic and was saving sitting down and talking with Stacy Tuschl for the podcast, but I didn't. It did, however, give me the guts to reach out to Stacy, finally, and say, "Girl, I need you! My tribe needs your expertise." You don't want to miss this one.

Stacy is a best selling author and speaker, the owner of a multiple 7 figure business, and the creator of the Foot Traffic Formula. In this podcast, we share our fears, our lessons learned during coronavirus, and tips for beauty bosses to recession-proof your small business.


Here are the episode highlights:

‣‣  [02:46]  Let's just be real and talk about our feelings for a second. You're not alone in feeling anxious about the...

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Ep. 65: What To Do When Someone Copies Your Beauty Business Idea


You know, more than anybody, that real entrepreneurship is an internal process of constant innovation. You're like a little beauty business ninja. Hopefully your outfit's pink. Mine would be.


I can't tell you enough how painful it can be when someone just copies your business, any aspect of it. Anything that you put your hard effort and passion into that just gets nabbed by another person to use for their own benefit? I mean, if you've gone through it you know, it sucks. But it's not the end of the world. Take it from me, I've been there countless times. I've been hurt but people I barely knew and people that were really close to me. I've been hurt by people I thought I could trust. It all sucks.

But I, and my business, have survived! And I guarantee that there are people reading this that are nodding their heads along like "Yup, Sheila's right again. Been there, done that. But I made it out." So, in this episode, I'm going to talk all about what you...

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Ep. 62: Managing Employees, What You Need To Know Before You Get Burned, With Paul and Tussanee Leubbers from Lash Cast Podcast and Formerly Integrity Lash


Making the shift from a solo practice where you're doing all of the artistry to hiring employees where you become more of a manager can be huge for your business. It's a lot of responsibility to take on and there's a lot you have to learn to make sure you don't burn out.


Tussanee and Paul Leubbers ran their business, Lash Integrity, for 13 years before they had to close up the salon. They're still in the business, hosting the podcast Lash Cast Podcast and their new event, LashCon, as well as some other exciting, secret ventures, but things haven't been easy for them.

In this episode, Tussanee and Paul open up about the difficulties they faced opening their salon and attempting to grow their business. They dish out all of their advice for managing employees and preventing your business from burning out. 


Here are the episode highlights:

‣‣  [11:35]  We talk first about Paul and Tussanee's upcoming event, LashCon.

‣‣  [19:53] ...

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Ep. 57: Success Is Painful, The Reality Nobody Talks About When Leveling Up In Your Life And Beauty Business


Are you trying to achieve success but you're struggling? Are the people around you being kind of judgemental about your success? Are they starting to miss "the old you"? Are you feeling alone in your journey?


Don't worry, babe. You're not alone. People don't often talk about the painful side of achieving success, of that journey to your dreams. It's a hard journey, no doubt, and it doesn't ever really end. You're always reaching for something new, you know? If you're an entrepreneur, you're probably never satisfied with staying in one place. So it's a constant painful journey.

Yes, it's worth it. Yes, success is sweet. But that doesn't mean the path there isn't tough. And today we're really going to get into that. Other people might not be comfortable talking about their struggles to success, they might just want to put out the perfect image of where they are now, but you guys know I'm not about that. Definitely not here on Pretty Rich Podcast. We get into...

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Ep. 47: The Biggest Branding Mistakes Beauty Entrepreneurs Make


Do you need help with your branding? Are you trying to find your unique design but you keep getting pulled to blush pink?


Trust me, sister, I understand. But blush pink does not a brand make. You know?

It can be hard to figure out what your brand is when you're first starting out? Especially with all of the different examples of beauty brands out there doing the same thing as you? There's so many places for you to look, how do you make yourself stand out? Especially when you're not some kind of branding expert?

Well, that's where we come in. For this episode, I brought in an actual branding expert, Nicole Martinez. Nicole is a well of information. Like, honestly, bottomless, she had so much information to give in this episode it was amazing. It's going to be so beneficial to you guys. Whether you're just starting out as a beauty business, or you're trying to rebrand, or you just want to fine-tune some things, Nicole is your girl 100%.

Here are the episode...

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