Ep. 149: Top 3 Sales Myths That Are Costing You Money In Your Beauty and Brow Business

  

You are COSTING yourself money.

     

Do you know the NUMBER ONE thing that holds beauty entrepreneurs back from being successful? It's themselves. It's your mindset.

I see too many entrepreneurs in the beauty industry that aren't focusing on SALES. Because we have all of these false narratives and myths in our heads around sales; how salespeople are pushy, rude, sneaky, manipulative, etc., etc.

But if you aren't focusing on sales...how are you going to sell? You know? And if you're not selling then how exactly are you making money?

I think we all need to focus on sales more because, to me, sales is the root of everything. It's not just about making more money -- it's about living a better life.

For this episode, I brought on one of my good friends and sales advisor Tracy Russel, aka Inked Arches PMU! Tracy was actually a student in my program, Pretty Rich Bosses, and now she works with me every day helping other beauty entrepreneurs like...

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Ep. 93: How To Recession-Proof Your Business with Stacy Tuschl

 

 

In case you need a reminder, power is never given to you, you just have to take it.

Stacy Tuschl shares with us her experience owning a small business during Coronavirus and how she is recession-proofing her business.

 

I wish I could say that I predicted this pandemic and was saving sitting down and talking with Stacy Tuschl for the podcast, but I didn't. It did, however, give me the guts to reach out to Stacy, finally, and say, "Girl, I need you! My tribe needs your expertise." You don't want to miss this one.

Stacy is a best selling author and speaker, the owner of a multiple 7 figure business, and the creator of the Foot Traffic Formula. In this podcast, we share our fears, our lessons learned during coronavirus, and tips for beauty bosses to recession-proof your small business.

 

Here are the episode highlights:

‣‣  [02:46]  Let's just be real and talk about our feelings for a second. You're not alone in feeling anxious about the...

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Ep. 65: What To Do When Someone Copies Your Beauty Business Idea

  

You know, more than anybody, that real entrepreneurship is an internal process of constant innovation. You're like a little beauty business ninja. Hopefully your outfit's pink. Mine would be.

   

I can't tell you enough how painful it can be when someone just copies your business, any aspect of it. Anything that you put your hard effort and passion into that just gets nabbed by another person to use for their own benefit? I mean, if you've gone through it you know, it sucks. But it's not the end of the world. Take it from me, I've been there countless times. I've been hurt but people I barely knew and people that were really close to me. I've been hurt by people I thought I could trust. It all sucks.

But I, and my business, have survived! And I guarantee that there are people reading this that are nodding their heads along like "Yup, Sheila's right again. Been there, done that. But I made it out." So, in this episode, I'm going to talk all about what you...

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Ep. 62: Managing Employees, What You Need To Know Before You Get Burned, With Paul and Tussanee Leubbers from Lash Cast Podcast and Formerly Integrity Lash

 

Making the shift from a solo practice where you're doing all of the artistry to hiring employees where you become more of a manager can be huge for your business. It's a lot of responsibility to take on and there's a lot you have to learn to make sure you don't burn out.

  

Tussanee and Paul Leubbers ran their business, Lash Integrity, for 13 years before they had to close up the salon. They're still in the business, hosting the podcast Lash Cast Podcast and their new event, LashCon, as well as some other exciting, secret ventures, but things haven't been easy for them.

In this episode, Tussanee and Paul open up about the difficulties they faced opening their salon and attempting to grow their business. They dish out all of their advice for managing employees and preventing your business from burning out. 

 

Here are the episode highlights:

‣‣  [11:35]  We talk first about Paul and Tussanee's upcoming event, LashCon.

‣‣  [19:53] ...

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Ep. 57: Success Is Painful, The Reality Nobody Talks About When Leveling Up In Your Life And Beauty Business

  

Are you trying to achieve success but you're struggling? Are the people around you being kind of judgemental about your success? Are they starting to miss "the old you"? Are you feeling alone in your journey?

 

Don't worry, babe. You're not alone. People don't often talk about the painful side of achieving success, of that journey to your dreams. It's a hard journey, no doubt, and it doesn't ever really end. You're always reaching for something new, you know? If you're an entrepreneur, you're probably never satisfied with staying in one place. So it's a constant painful journey.

Yes, it's worth it. Yes, success is sweet. But that doesn't mean the path there isn't tough. And today we're really going to get into that. Other people might not be comfortable talking about their struggles to success, they might just want to put out the perfect image of where they are now, but you guys know I'm not about that. Definitely not here on Pretty Rich Podcast. We get into...

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Ep. 47: The Biggest Branding Mistakes Beauty Entrepreneurs Make

 

Do you need help with your branding? Are you trying to find your unique design but you keep getting pulled to blush pink?

   

Trust me, sister, I understand. But blush pink does not a brand make. You know?

It can be hard to figure out what your brand is when you're first starting out? Especially with all of the different examples of beauty brands out there doing the same thing as you? There's so many places for you to look, how do you make yourself stand out? Especially when you're not some kind of branding expert?

Well, that's where we come in. For this episode, I brought in an actual branding expert, Nicole Martinez. Nicole is a well of information. Like, honestly, bottomless, she had so much information to give in this episode it was amazing. It's going to be so beneficial to you guys. Whether you're just starting out as a beauty business, or you're trying to rebrand, or you just want to fine-tune some things, Nicole is your girl 100%.

Here are the episode...

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