I think one of the top things new entrepreneurs forget about when starting their businesses is self-awareness. We've got big plans, big dreams, and we don't feel like we have time to do any deep reflection into ourselves. We know what we want, we know pretty much the steps we need to take to get there, what more do we need?
The thing is - the best entrepreneurs, the ones who are the most successful, are the ones who truly know themselves. Because to be successful you have to know your weaknesses. You have to know your strengths too, of course. But if you're blind to your weaknesses then you're going to have a lot of weaknesses in your business as well that you're not aware of. And those weaknesses are either going to slow you down or bring you down.
In my program Pretty Rich Bosses, we do a lot of self-reflection. We do a lot of deep diving - because I want all of our students to know themselves and find...
Do you know the NUMBER ONE thing that holds beauty entrepreneurs back from being successful? It's themselves. It's your mindset.
I see too many entrepreneurs in the beauty industry that aren't focusing on SALES. Because we have all of these false narratives and myths in our heads around sales; how salespeople are pushy, rude, sneaky, manipulative, etc., etc.
But if you aren't focusing on sales...how are you going to sell? You know? And if you're not selling then how exactly are you making money?
I think we all need to focus on sales more because, to me, sales is the root of everything. It's not just about making more money -- it's about living a better life.
For this episode, I brought on one of my good friends and sales advisor Tracy Russel, aka Inked Arches PMU! Tracy was actually a student in my program, Pretty Rich Bosses, and now she works with me every day helping other beauty entrepreneurs like...
This IS the beauty industry, right? We're out here making people look beautiful and confident and our marketing strategies have to match that!
A lot of people that I see on Instagram, they're just doing what I call hope marketing. And hope marketing, though it may sound nice, is only hurting their businesses. Hope marketing is blind marketing. You need to have a plan if you want your business to succeed.
I know that it can be hard, especially at first, to know how to market yourself and your services. A good coach, like the ones in our Pretty Rich Bosses program, can help you develop a solid plan for marketing your business, but I'm going to share some tips with you for free, in this episode. We're going to talk about the six boxes to check for sexy continent marking that is sure to boost your PMU brand on Instagram.
Here are the episode highlights:
‣‣ [02:22] What is...
You know it, I know it, we all know it. When you don't have a way to predict your sales you're basically just sailing the ocean without a map and no way to guide yourself, just hoping for the best. It's just not sustainable.
You go into every month not knowing how much money you're going to make or having the vaguest idea. If you're not aware of your numbers, how are you going to grow? I know what this is like because I experienced this too when I was first starting out in PMU. I had no idea how to predict what my income would be and I was constantly stressed out!
Listen, mama, you're already trying to run a business by yourself. That ish is hard. If you want to make it work, you've got to get a handle on your numbers. This is something that we cover with all of our members in Pretty Rich Bosses because I know that having a predictable income is KEY to the longevity of your business. It...
Sales is all about tapping into pain points and showing your clients that you can alleviate that pain for them. You can take it all away and make their lives so much better if they just buy your product or service.
This is something we cover extensively in my program, Pretty Rich Bosses. We give you all of the tools you need to build a successful beauty business. And I know that these tools work because I used them myself to build my own six-figure beauty business.
When you join the program you not only get access to all of the courses in Pretty Rich University and private coaching, but you also get access to the Facebook Group. For this episode, I recorded a clip from one of our Q&A sessions where a member asked for advice on closing more sales through Instagram DMs.
If you want to know if Pretty Rich Bosses is the program for you, what are you waiting for? This is just a glimpse at all...
That's the simple fact of it.
If you're not implementing a sales process - you're not going to sell to your fullest potential. How are you going to experience growth that way? You know what your dreams are for your business and if you want to reach those dreams then you have to get serious about a sales strategy.
I know that the idea of a sales strategy doesn't seem sexy - but it IS. I love sales, okay? And my buddy, Natasha Hemmingway, also loves sales. Not only does she love sales but she is a sales MASTER. She's so smart and passionate about sales that it's infectious. I'm infected with it! And you know what, if you listen to this podcast episode you will be too.
I wanted to bring Natasha on the podcast because I believe in her sales philosophy so much. We both see sales as service. We see sales as a way of serving others and helping others....
We all love our excuses, okay! We can't help it. They're just so easy...and so reliable...so comfortable...cozy...
BUT they're not helping us get anywhere! They're not helping us achieve the success we're dreaming of. Can you imagine asking an entrepreneur how they became so rich and successful and their answer being "oh I just made excuses all the time."
It doesn't work that way. Your excuses are only getting in your way. And I can guarantee that our guest for this episode is going to make you look at your excuses and say "um...what the hell am I letting THAT stop me for?" So if you're ready to shove those silly excuses aside and actually get to work building the life and business of your dreams, check out this episode with the incredible inspirational six-figure microblading artist Amanda Breuer.
Here are the episode highlights:
‣‣ [15:00] For those of you who are unfortunately...
Sales are everything.
I mean, obviously, they are the way that you are going to make money. Sales are the way that you are going to have a successful, thriving, long-lasting, beauty business. So if you're not in the right sales mindset, you need to make a shift.
This is a strategy that we deep dive into in my coaching program, Pretty Rich Bosses, but I'm going to give you some tips here for free. I'll even give you my Microblading Sales Script for free to help you in this process because I truly believe that if you just approach sales the right way you will see a massive, positive shift in your business. What are you waiting for, sister friend? Let's do this!
Here are the episode highlights:
‣‣ [03:38] What is wrong with the mindset most beauty professionals have with sales?
‣‣ [04:51] How do...
It might not seem like it - but your patience can really hold you back. It's probably keeping you safe. It's probably actually STOPPING you from taking ACTION and making your dreams a REALITY. Like, you could taste success today - but if you're letting patience and plans slow you down you might not feel that success for YEARS.
I know that it can be hard to tell the difference between smart planning and comfortable planning. In this episode I'm going to sit down with you and share some hard truths so that you can really be critical of yourself and where you are with your beauty business and figure out whether or not you're just using patience as an excuse.
I guarantee this episode is going to be a real kick in the butt for you. No matter where you are with your beauty business - this will motivate you to push yourself even further towards success....
Rachel Luna is a motivational speaker, best selling author, podcaster, former US Marine, cancer thriver, and an overall business powerhouse.
In this episode, Rachel and I sit down together and we talk about A LOT of things. We're bringing you a lot of value in this episode, girl. Trust me, you will want to get out a notebook and pen for this. Rachel is so full of life and energy and great advice.
We're not just talking about motivation here. We're bringing you real actionable steps. We talk about surviving cancer, being a mom, alcoholism, and business. Rachel shares not only her real valuable advice that will help you elevate your beauty business and really take it to the next level, but she...