Beauty boss, are you feeling stuck?


Listen, there comes a time in all of our journeys where we start to feel a little stuck. We can start to let that self-doubt creep in, or the motivation we felt at the beginning of our journey starts to die down.

It happens to all of us! But the beauty entrepreneurs who succeed are the ones that don't let these moments stop them. The ones who succeed are the ones who are able to tap back into their WHY and keep going. So if you're feeling like you're in a rut you'll never get out of - chances are you've lost touch with your why.

Worry not, beauty boss! In this episode, we're going to deep dive into discovering your why and how knowing what truly motivates you is the key to your success.



Here are the episode highlights:

‣‣  [03:27]  First I'll share MY why; why I do this Podcast and why it's so important to me to show up every week for you on this platform.

‣‣  [04:21]  How do you uncover your why?

‣‣  [05:50]  It's important to dig a lot deeper than just wanting to do brows or lash extensions. There's something deeper in you that's your driving force.

‣‣  [07:13]  Which goal that you set for yourself is the MOST important to you? What is your biggest motivation for reaching this goal?

‣‣  [10:35]  Imagine yourself in 2022...and nothing has changed. How do you feel?

‣‣  [14:29]  Let's be unapologetic about our motivations, dreams, and goals!





You can follow me, Sheila Bella, on Instagram @realsheilabella!


Here are the links that were mentioned in the podcast! 

Pretty Rich Bosses

7 Figure Instagram Formula

Text me! (310) 388-4588




You can enjoy this podcast by downloading it on iTunes here.
(Life Hack: Subscribe to Pretty Rich Podcast to get the LATEST EPISODE downloaded to your phone AUTOMATICALLY)



You can enjoy a transcript of the podcast here.

Sheila Bella:

Okay, do you find yourself kind of slacking off a little bit here and there, pressing snooze on the alarm, maybe feeling a little stuck, like you know the work that you want to do, that you need to do, but you find yourself not doing it? It's because you don't have a why statement. You don't have a why statement. You don't know your why. I get it, I get it. Maybe you forgot.


Okay, today, light a fire under your pantalones, you know what I'm saying? We're going to uncover, together, your why, because your why is going to carry you through even the darkest, hardest times in your life and in your business. Let's go.


Welcome to Pretty Rich Podcast, where you're totally the heroine of your own story. I'm your host, Sheila Bella, and I've built a seven-figure PMU beauty biz and a seven-figure online business, without a degree, without a fancy website, or a sugar daddy. If you and I hang out on here long enough, you're going to start to believe that you can do it too. How about that for a side effect of listening to this podcast? Because you really can.


I know you think I don't know you, I have no idea who you are, but I do, I really, really do. Because I am you, I was you, and I believe we are all on the same journey together. My perfect job didn't exist so I created it. The job I wanted wasn't hiring me, wanted nothing to do with me, so I skipped the line and hired myself as CEO, just like you can. Consider me your secret beauty biz BFF, in case you need to be reminded on a weekly basis that power is never just handed to you, you have to take it. Are you ready, beauty boss? Let's jump in.


What's up, you guys. Welcome to another amazing episode of Pretty Rich Podcast. I am your host, Sheila Bella. I sound like a Disney princess, but my soul is like Alec Baldwin in Glengarry Glen Ross, or like Matthew McConaughey in Wolf of Wall Street. I love sales. Okay, so let's talk about today's topic, which is finding your why. Not just any why, you guys, the deeper, deeper why, because it's important. You're not going to stay motivated unless you've uncovered what that is. We need to free that up, like right now.


Hey, before I get to today's topic though, I want to remind you that you can win any beauty business marketing online course if you leave a five-star review on iTunes. All you need to do is leave a five-star review and make sure it includes your Instagram handle, screenshot it, post it on Instagram Stories and tag me @realsheilabella. At the end of every month, I choose one lucky winner to receive a free online course, any course on sheilabella.com/programs. Guys, honestly, I just really appreciate the reviews. I read them all and they make me cry. That's my why, when I read you guys's feedback and the impact that this podcast has had on your lives, I mean, yeah, that's what keeps me going, that's my why. Thank you for that, and please keep them coming because it's so important for podcasts to have reviews. It really helps this podcast rank.


All right, so let's talk this out. If you're feeling stuck in your career, if you're feeling like you've lost momentum, if you feel like you're just sitting in one place, like you're super stationary in your career right now, if you keep choosing plan B, plan A is to get up early but then you just find yourself choosing plan B all the time and you're in limbo, you're in purgatory, this feeling is familiar to me. A huge way to get you out of your rut is to uncover the deeper why, have a deeper why statement. It's a statement that I want you guys to write down at the end of this. It's a statement of purpose that describes why you do the work that you do, why are you doing the hard things.


Listen, this dream inside of you that it's just so pestering, it's so annoying, it just won't quit, this is your calling, sister. This is your conviction, this is your vision. This is a chapter of your life's story. This is your source of motivation. It is the thing that you reference when you make decisions. Uncovering your deeper why defines who you are and it's highly motivating. It makes you productive. If you're feeling anxious and if you're feeling a little disappointed in yourself that you're not getting done what you said you were going to get done on January 1st, it's probably because you don't have a clear understanding of your why. Maybe you're working to live somebody else's why because you don't know what your motivation is, you're just doing it because. You're out of alignment with your unique purpose.


I actually love working with clients that have a deeper why. Actually, I think all people, all my clients, all of us, all humans, you have a deeper why, a why you want to succeed, but not everybody has clarified that or they're able to articulate it. I personally love working with clients that understand that this is more than just eyebrows, this is more than just lash extensions, this is more than just money. It is. This is really about bigger things, more meaningful things, like being able to retire your parents, quitting that dead-end job that's sucking the life out of you, or maybe it's feeling empowered to finally leave a toxic and abusive marriage. It's being able to raise your children on your own terms, the way you want, because you don't want to have any regrets.


Now, when you're financially successful, it gives people options. I'm so passionate about helping women get rich, because I know that it's more than just money. It's more than just about money, this is about freedom. That's why it's really important for you to uncover your deeper why. Why do you really want to succeed? What is one goal, number one, what is one goal that you can not accept not achieving by the end of 2021? Okay? We've got, what, 10 months left, like 10 and a half months left. Oh, that went fast. Which goal have you set out for yourself this year that's the most important to you? Is it one thing? Is it a monetary goal? No judgment, you guys, just say it. No one else is in the car with you, if you're in the car. If you're at the gym, just say it anyway.


What's your biggest motivation for reaching this goal? What is it really about? What does it really about that you might be ashamed to say? Is it purely about money? If it is, then maybe it's because of options. But it's typically not just about money. This is about what money can do for your life and for the lives of those around you. What is that? Write that down. Is it about providing for others? Okay, what if it's just providing for yourself? What do you want freedom to do or not have to do? Whatever it is, dare to be unapologetic, okay? No judgment.


Do you want more clients? Do you want more customers or students for your training? Do you want to build a profitable online beauty business that teaches other people how to do what you do? I know you know that I'm the host of this program, but what you may not know is that I've built two multiple seven-figure beauty businesses, one, a permanent studio, and the other, a profitable online business. Both of them make six figures a month, and I am on a mission to help every woman I meet do the same thing. My mentorship program, Pretty Rich Bosses, is pretty incredible. It's my online mentorship program where it's one-on-one and it's also group. It's something that I've built to help beauty entrepreneurs just like you find their way to success so that they can meet their highest potential. If you're wondering if this is going to work for you and you're wondering is this a scam, don't just take it from me. Listen to these incredible testimonials from real students currently in the program.

Speaker 2:

I was able to quit my corporate job and I quadrupled my income since then.

Speaker 3:

Pretty Rich Bosses has taught me how to make more money than I've ever dreamed of, in the middle of a pandemic.

Speaker 4:

I went from homelessness to $88,000.

Speaker 5:

I was able to sell enough courses in two weeks to make my full six-month program investment back.

Speaker 6:

Because of Sheila, in my first few weeks, I closed five clients in my coaching program, and not even in microblading.

Speaker 7:

The honest sales strategies have led to the most bookings I have ever had.

Speaker 8:

I've got to tell you, last week I made 5K working from home and not even launching my freaking full courses yet.

Sheila Bella:

If you're ready for transformations just like these, go to sheilabella.com/apply and let's set up a complimentary strategy call to see if Pretty Rich Bosses can help you get the results you know you deserve to. Again, go to sheilabella.com/apply.


Okay, now pretend it's the first day of 2022 and you are in the exact same place that you are in now, same everything. How does that feel? What does not reaching your goals say about you? What do you think that says about you? Identify what that is. A lot of times we want to be successful because we want to be able to trust ourselves, you want to be able to keep your inner word to yourself, but who do you need to become every day in order to achieve this goal? What do you need from your support group, from your friends, from your mastermind that you're in, from your coach, from your spouse? What do you need from your support group to help you towards this dream? Guys, I believe in the power of journaling. When you write it down, it becomes real and it becomes permanent.


Listen, I've succeeded in my business goals because I know my deeper why. My deeper why was strong enough to overcome obstacles and weaknesses that I faced. Whatever struggle I faced, I would remember what it is. I'm saying no to this so that I can retire my mom. I'm saying no to this and yes to this so that my children can have every opportunity I never had. I'm going to do this hard thing, no matter how much I might be criticized for it, because I want to impact that one girl that it's going to help. Guys, finding your deeper why helped me let go of feeling incapable. Whatever that is, embrace it, because saying my deeper why out loud, it's so liberating and it's so clarifying. It gave me the opportunity to embrace myself and be freaking unapologetic about it.


I want to be able to take the entire month of December off because I love Christmas. I think the best memories are made at Christmas time and I want as much of this life experience as possible. I want to live my life to the fullest. I don't want to have any regrets, and that's why I want to be financially stable and capable, because I want to be able to bless the people around me who have been so good to me. I want to be able to give them opportunities and better their lives and give back to them, because they have been better than my family members. There are some of those people that I love so much that it's deeply motivating. Who are those people for you?


I also want nice things. I want nice things. I want a bag with nice stitching. It doesn't even have to be a designer bag, but I want a sturdy bag that doesn't fray. I don't like it when I see frays on my bags, my purses, so I want a bag that doesn't fray. I want to be able to sleep on a high thread count sheet. I love bamboo sheets. I want to be able to afford high quality bamboo sheets because the quality of my life improves. I love silk pajamas, I live in them, I want more.


Guys, whatever your why is, be unapologetic about it and say it, claim it. Whether you think it's materialistic or meaningful, I'm sure it's a combination of both, just say it. Embrace yourself, be proud of who you are to yourself. Maybe that's it. Maybe you're feeling guilty for wanting nice things. That's okay, you're allowed to want nice things, you're allowed to want options in your life. When you uncover your deeper why and you proclaim it to the world and to yourself, proudly, it's so liberating. It gives you permission from the inside out to claim exactly who you are, unapologetically. That's it for today's episode of Pretty Rich Podcast. I certainly hope you were blessed by it as I was blessed by spending time with you guys today. Be well.


Hey, thanks so much for listening to today's episode of Pretty Rich Podcast. If you want to continue the conversation longer, check me out on Instagram, it's my favorite place to connect with you guys, @realsheilabella. I'm happy to answer any of your questions or simply to chat and get to know you better. If you end up doing something super awesome, like screenshotting this episode and reposting it on your stories, that would put the biggest smile on my face. Don't forget to tag me. I appreciate every share and love feedback from my listeners. Also, do you have my number? Do you have my number? Because if we're going to keep hanging out, you should probably have my number so you can actually text me. That's right, you can text me at 310-388-4588.


If you're sick and tired of doing business alone, and you're interested in accelerating your success by hiring a business coach or joining our mentorship program called Pretty Rich Bosses, go ahead and just apply. Why not? Check it out. Go to sheilabella.com/applyy and we'll schedule a free strategy session with either myself or one of my advisors. Of course, I've got to include my kids. Here to send us off our Beau and Grey.



Sheila Bella:

Grey, say, "Share with your friends."


Share with friends.

Sheila Bella:

Please review my mommy on iTunes.


[inaudible 00:17:13], mama, iTunes.

Sheila Bella:

Thanks for listening.


Thanks for listening.

Sheila Bella:

Hey, Beau, can you tell everybody what our family motto is?


Yeah. I can do hard things.

Sheila Bella:

I can do hard things. Good job, buddy.


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