How To Master The Art Of Online Communication
The mark of a good entrepreneur is their communication skills.
A good entrepreneur is a good communicator. A successful entrepreneur is one who masters the art of communication - because communication is key to all relationships. If you want to have a good relationship with your client base, your employees, or your students - you need to be a good communicator.
The great thing about this is that communication is a skill that you can practice easily. It's something that is so easily overlooked but it can easily be mastered!
In this post I want to share the top 3 ways that you can master the art of communication and level up your beauty business today!
1. Prioritize Listening and Learning
One of the most essential skills a good communicator can have is the ability to listen and learn. The goal here is to be a leader, right?
Imagine a leader who never learns, who never listens, who always stays in the same place at all times, never budging.
Then imagine a leader who is always learning, who listens to others, who shares these new lessons with others, who holds conversations with others.
Which leader are you going to listen to? Which leader are you going to want to follow?
To be a good communicator you need to do more research than you speak. Now, you're never going to know everything. It's okay to admit this. But the last thing that you want to do is enter an online space and start talking like you know your stuff when in reality, you don't. Nobody's going to take you seriously then. You're going to end up like the girl who cried wolf, because people are going to start assuming that you never know what you're talking about. Don't be that girl.
If you want to grow an online presence, you have to show people that you care about them. Nobody likes talking to the guy at the part who only knows how to talk about himself. On the other hand, it's no fun holding a conversation with someone who never speaks.
So, find the balance.
Questions to ask your followers to start conversations:
- What are your pain points?
- This or that?
- Are you all brow or lash artists?
- Are you struggling with this?
- What are you afraid of?
- What's exciting to you right now?
Use the responses to these questions to create your content!
2. Find Common Ground
Look for what you have in common with the person or audience you're trying to reach.
No matter our differences, there's always something that we have in common. You just have to work to find it. Because good relationships take work! So if you want to form a good relationship with anyone; your audience, your peers, your friends, your partner, you need to learn how to identify that common ground. And you need to get really good at connecting to that commonality.
And when you find common ground, when you find a good conversation partner, it's a great strategy because it makes the conversation more enjoyable for both of you, as well as it shows your conversation partner, that you're an empathetic, compassionate person, which is a very likable quality, I think.
I know, I know, if only it were that easy!
But seriously, to be a good communicator you need the person you're communicating with you to be relaxed, and the best way to do this is by being relaxed.
You have to have trust in yourself. You've done the research, right? You know what you're talking about. And if you get something wrong you have the humility to accept that, listen, learn, and do better! That's a skill that will get you further than being right all the time ever could, trust me.
Pauses in conversations are normal. Little slip-ups, laughing, and moving on are normal. Don't get hung up on being perfect. That's not relatable, anyways. Focus on being yourself because that's how you're going to be most comfortable and your audience is going to see that, relate to that, and be more comfortable too.