3 Ways To Grow Authority As A Trainer
Boost your authority in the PMU industry and start selling out your trainings.
The greatest obstacle many beauty entrepreneurs face when they want to start training or coaching is building authority.
Authority is what tells your potential students that they can trust you. Your authority shows your experience, expertise, as well as your ability to pass on your knowledge through your training, coaching, and teaching.
But how the heck do you do that when you're just starting out as a trainer?
That's what I'm here to help you with!
In today's post, I'm going to be sharing the top three things you can do to establish authority as a trainer, helping you make the transition from PMU or lash artist to trainer.
By the end of this post, you'll have a clear path to growing your authority and becoming a sold-out trainer.
If becoming a sold-out trainer is something that you're interested in, check out my upcoming course SOLD OUT TRAININGS.
I've been in the coaching industry for well over three years and have created a coaching business that generates multiple six figures every single month. I've poured my entire heart and soul into this course. I'm really teaching you everything I know.
With 16 educational video modules, demos, and trainings it's not an exaggeration to say this course is OVERFLOWING with insanely valuable information that will help you SELL OUT your trainings in days, hours, even MINUTES after you announce it.
If you get on the waitlist now, you get 50% off the course when it launches.
This course has the ability to earn you MORE THAN 10x ROI. So...what are you waiting for?
You don't want to miss this deal!
Click the link below to secure your spot and 50% off.
#1 Market Yourself As A Trainer
I know it sounds really simple, but I've seen this happen. A lot of times PMU artists, MUAs, and makeup artists will decide they want to start training, but they're SCARED to tell people that they're trainers now!
I don't care if you haven't had your first training yet, you haven't sold a single course, or created any freebies. Start marketing yourself as a trainer NOW.
Everywhere on the internet where you have your name, attach trainer to it.
BE SPECIFIC. What do you do? Are you a PMU trainer? Lash artist trainer? Do you have a specialty? Are you coaching eyebrow mapping pros or lip blush experts? Put that in your Instagram bio, your website, your email signature, your YouTube banner, EVERYWHERE.
This is going to be your first step to getting the word out there that you are open for business and ready to teach. If you don't spread the word, how is anyone going to know?
So announce that you're a trainer and start making content about this transition!
#2 Educate For Free
Working for free gets a bad rep these days, and I get it! But if you want to grow your authority as a trainer and start selling out your trainings, you need to start providing VALUE. Especially if you're a new trainer.
Imagine you want to invest in your own training or coaching in a program like Pretty Rich Bosses. You're doing your research, you follow a ton of coaches on Instagram, you're signed up for the mailing lists, and you've done it all.
Which one are you going to sign up with:
The coach who talks all about their products and services but never offers a single morsel for free?
Or the coach that's consistently putting out free educational content and free downloads that help give you a taste for the knowledge they can provide?
Your free educational content is like the taste testers at Costco, okay? It's a teaser for the full entree. You're more likely to sell in the end if you give your leads a little bit to hold onto.
Don't be afraid of educating for free. This will bolster your authority and your reputation as a trainer more than you can imagine.
#3 Make Your Content 70% Training
The more you talk about what you offer, the more opportunity you have for selling that offer. If you're going to be offering training services, you need to make your content at least 70% about training. This is especially true during a launch.
You should be proud of what you have to offer, and you should want to shout about it from the rooftops constantly! That's how you'll get sales.
Take a look at all of my recent social media content for an example. I've been talking about my FREE RECESSION PREP WEBINAR nonstop ever since I first announced it. And guess what? In just a few days, we DOUBLED our enrollments for a FREE WEBINAR!
What I share with you REALLY WORKS, and I know this because it's how I consistently have record-breaking course launches and sold out my trainings, and it's what we teach our students to do in Pretty Rich Bosses.
If you want to learn how to get SOLD OUT TRAININGS every single time, then get on the waitlist NOW for my upcoming course, launching in early August!
Waitlist members get 50% off this course, and I guarantee that it will help you get 10X ROI. So it's really a no-brainer, isn't it?
Click the link below and get on the waitlist now!
Learning and growing will be your greatest defenders throughout your entire career, helping you survive whatever storms the economy will go through.
Sheila Bella is a marketing expert and beauty business coach, as well as the President of The American Academy of Micropigmentation and founder of the Pretty Ambitious Summit.
She is considered a leader in the world of permanent cosmetics and beauty having built a 7 figure beauty business in 3 years.
In 2019, she pivoted to the online coaching industry and grew her online program, Pretty Rich Bosses, to 7 figures.
She works with beauty entrepreneurs every day, helping them create the businesses and lives of their dreams!
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