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Ep. 162: WOW, A PANDEMIC PROOF PMU BOOKED OUT SALES FUNNEL USING FACEBOOK ADS AND BROW TECHNIQUE QUIZ WITH MONIQUE GARCIA OF BROWSTETICS BOSTON MICROBLADING

  

What's stopping you from building the six-figure beauty business of your dreams?

     

Seriously - what's stopping you? I know a lot of business owners who stuck their heads in the sand once the pandemic hit last year and refused to come back out. And I understand because it was scary. It was terrifying. Nobody knew what to do. But do you know what a lot of other entrepreneurs did? They pivoted and they made it work.

For this episode of Pretty Rich Podcast, I brought on my friend Monique Garcia of Browstetics to share her story because she built her own sig-figure beauty business all within a MONTH during the pandemic. And one of the really special things about Monique is that she is going to tell you EXACTLY how she did it.

That's right, beauty boss, she's not holding back! She's sharing the exact fool-proof sales funnel she used that made her successful even in a pandemic. So what are you waiting for?

 

 

Here are the episode...

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Ep. 161: PART 2: PMU TRAINER’S ROADMAP TO SUCCESS WITH MICROBLADING AND PERMANENT MAKEUP EDUCATORS SHAY DANIELLE, EBONY KIMBROUGH AND KRISTINA MELNICIENCO

  

More of your questions answered!

     

Last week I went on Clubhouse with some of my best trainer friends in the PMU biz to give you the first half of the PMU Trainer's Roadmap to Success - and today we're back with more!

We share more of our experiences with training: some of the greatest challenges we've faced, whether we prefer smaller or larger classes, the pros and cons of traveling to train, and how to prequalify students! You don't want to miss it!

 

 

Here are the episode highlights:

‣‣  [13:36]  Starting with the first question: what were some of the major challenges you experienced when you first started training?

‣‣  [32:19]  What are the pros and cons of traveling to train?

‣‣  [34:54]  How do you prequalify students? 

 

 

GIVE ME THE ROADMAP TO PMU TRAINER SUCCESS! (Listen Here) 

 

I'm so grateful that these incredible PMU artists joined me for this...

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Ep. 160: TALK ABOUT YOUR BEAUTY BUSINESS EVEN BEFORE IT EXISTS, THE BEST MARKETING ADVICE FOR PMU AND LASH ARTISTS WHO ARE JUST STARTING OUT

  

You HAVE to stop waiting for the right moment.

     

Trust me, I know how it is. You don't have your business started yet, you don't have a salon yet, you don't have your course prepared yet - and that's why you don't want to talk about it.

But I'm telling you, this is the single greatest mistake I see entrepreneurs make no matter where they are in their careers. It doesn't matter if you're just starting out or if you've been in the business for 10 years. Fear can stop all of us.

So this episode is dedicated to you, wherever you are in your business, even if you've only ever dreamt of it. You need to start talking about it.

 

 

Here are the episode highlights:

‣‣  [04:41]  Here's the BIGGEST mistake I see new entrepreneurs make.

‣‣  [08:21]  You have to shift your mindset about social media marketing.

‣‣  [09:25]  Like it or not you need to start viewing yourself as a community leader - because...

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Ep. 159: PMU TRAINER’S ROADMAP TO SUCCESS WITH MICROBLADING AND PERMANENT MAKEUP EDUCATORS SHAY DANIELLE, EBONY KIMBROUGH AND KRISTINA MELNICIENCO

  

How do you know you're ready for the next step?

     

As entrepreneurs and as artists we never want to be in the same place for too long. Our fields are constantly changing and we want to change with them! But how do you know when you're ready for the next step?

This episode is for those of you who want to get into training but aren't sure how to go about it. I asked some of my best trainer friends in the PMU biz to come together on Clubhouse to give you the PMU Trainer's Roadmap To Success.

We answer some questions that will help you along your path to becoming a great PMU trainer. And make sure to keep an eye out on PART TWO coming soon. *wink wink*

 

 

Here are the episode highlights:

‣‣  [07:54]  FIRST: I want to share some very exciting news. We have announced our FIRST SPEAKER for Pretty Ambitious. I'm so excited you guys.

‣‣  [16:07]  First, we're going to start off by introducing ourselves and giving...

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Ep. 158: HOW TO GET MORE REVIEWS FOR YOUR PMU, MICROBLADING OR LASH BEAUTY BUSINESS WITH SHEILA BELLA, SHAY DANIELLE, NATALIE DELAVERDE OF BADGALBROWS AND AMANDA BREUER OF EASTSIDE MICROBLADING AND BEAUTY ANGELS

  

REVIEWS, REVIEWS, REVIEWS.

     

Can't live with 'em can't live without 'em, you know? Reviews are critical to the success and survival of our beauty businesses. Good reviews let potential clients know that they can trust us, that their brows, lashes, hair, nails, etc., are in safe hands. But bad reviews? Well, they always feel like they can break us.

Here's the thing - we all get bad reviews. We all get them. They're pretty much unavoidable. But they don't have to break us. We don't have to give them that power!

For this episode, I brought on a couple of my favorite kick-butt beauty bosses: Shay Danielle, Natalie Delaverde, and Amanda Breuer, to talk about how to get not only MORE REVIEWS for your beauty business but BETTER reviews for your beauty business. We also have a couple of friends share their experiences with reviews, the good, the bad, and the ugly.

Remember, beauty boss, you're never alone! Let's do this.

 

 

Here are the...

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Ep. 157: HOW TO GROW AND SCALE YOUR PMU, MICROBLADING OR LASH BEAUTY BUSINES‪S

  

Anyone can scale their business.

     

Yes, anyone. Yes, even you.

You know how I know this? Because I've seen it. And I did it myself. Everyone (mostly) starts their business at the same place. We all start from the ground up, unless you like, inherit your business.

But we all start with knowing next to nothing and figuring it out as we go along. As artists we start with no knowledge on how to tattoo brows or apply lashes, then we learn, and over time we get better. The same thing applies to business. Even though the idea of scaling your business and growing seems scary - know it's possible because you have already grown your business.

I'm passionate about scaling beauty businesses because I believe that we all have room to grow. For this episode, I actually recorded a free live call I did with my free Facebook Group, Beauty Biz Secrets. I'm doing them once a month now so be sure to join so you don't miss these free calls! I answered questions...

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Ep. 156: THE MAKE IT OR BREAK IT FACTOR IN PMU AND BEAUTY BUSINESSES

  

YOU NEED TO CHANGE.

     

Listen up, beauty boss, because I have some harsh truths for you. I want you to succeed, okay? So I'm always going to tell it how it is.

Here's the thing: if you want to have a long career in the beauty industry - you have to change with the beauty industry. Things are not the same as they were when we first started! I first started over 10 years ago, okay, nothing is the same, thankfully. But there are a lot of beauty entrepreneurs who are stuck marketing their businesses the same way they were 10 years ago. And you know what? They're not experiencing any growth.

They're stagnant. Nobody wants that in their business. If someone tells you that you need to change and you say "oh but I've always done it this way" you need to reevaluate, because if that's your mindset, then I'm sorry to tell you, but you're already on the way out.

This is something you really have to pay attention to. So for this episode of Pretty Rich...

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Ep. 155: I’M PREGNANT AND THE ONLY BEAUTY BUSINESS METRICS YOU NEED TO NEED TO KEEP TRACK OF, HOW TO SIMPLIFY TRACKING YOUR PMU AND LASH BUSINESS

  

Beauty boss...I have some exciting news for you...

     

I'M PREGNANT!!!

Yes, it's true, I'm pregnant. I'm 17 weeks pregnant at the time of recording this and I'm so happy to finally share this with you. I just wanted to make sure that it was shared in a way that was really special, and also this is my third and probably final pregnancy! I just really wanted to enjoy it.

BUT that's not all the exciting stuff I have to share with you! Uh uh.

I want to talk to you about SIMPLIFYING your beauty business problems and shifting your focus to the only beauty business metrics you need keep track of in order to GROW.

Let's just get into it, okay? Buckle up!

 

 

Here are the episode highlights:

‣‣  [01:49]  Let's talk about the fact that I'M PREGNANT!!!!!

‣‣  [10:09]  The advice trainers give you when you graduate is well-meaning but...ultimately incomplete.

‣‣  [14:37]  There are four common problems I see among...

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Ep. 154: I CAN DO HARD THINGS: WILL REUSCH DOING DAVID GOGGINS 4X4X48 CHALLENGE TOWARD HELPING THE HOMELESS IN LOS ANGELES, A CHAT WITH MY HUSBAND

Uncategorized Mar 09, 2021

  

I CAN DO HARD THINGS.

     

That's my family's motto. And I say it to my team, my students, everyone all the time. Because I truly believe in the power of that mindset, of knowing that you CAN do things, no matter how hard you think they are.

So when my husband came up to me one day, all excited, with this CRAZY physical challenge that he wanted to do...well I had to remind myself of our motto.

Will has decided to do the David Goggins challenge. This means he's going to be running 4 miles every 4 hours for 48 hours.

I'll just let you sit with that for a second...just think about it...just imagine it...4 miles. Every 4 hours. For 48 hours.

WHY would anybody want to do that? Well, we're going to answer that question in this very episode of Pretty Rich Podcast. We're going to talk about the story behind the challenge, what it's for, and why Will is so determined to do something that is, frankly, extremely dangerous. It's fun!

 

 

Here...

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Ep. 153: USING THE ENNEAGRAM IN YOUR BEAUTY BUSINESS WITH TRACY O’MALLEY, SELF-AWARENESS WITH SHEILA BELLA

  

Do you really know yourself?

     

I think one of the top things new entrepreneurs forget about when starting their businesses is self-awareness. We've got big plans, big dreams, and we don't feel like we have time to do any deep reflection into ourselves. We know what we want, we know pretty much the steps we need to take to get there, what more do we need?

The thing is - the best entrepreneurs, the ones who are the most successful, are the ones who truly know themselves. Because to be successful you have to know your weaknesses. You have to know your strengths too, of course. But if you're blind to your weaknesses then you're going to have a lot of weaknesses in your business as well that you're not aware of. And those weaknesses are either going to slow you down or bring you down.

In my program Pretty Rich Bosses, we do a lot of self-reflection. We do a lot of deep diving - because I want all of our students to know themselves and find...

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