Ep. 125: Sexy Content Marketing Ideas To Boost Your PMU Brand On Instagram With Social Media Strategist Sheila Bella

  

Content marketing CAN and SHOULD be sexy!

   

This IS the beauty industry, right? We're out here making people look beautiful and confident and our marketing strategies have to match that!

A lot of people that I see on Instagram, they're just doing what I call hope marketing. And hope marketing, though it may sound nice, is only hurting their businesses. Hope marketing is blind marketing. You need to have a plan if you want your business to succeed.

I know that it can be hard, especially at first, to know how to market yourself and your services. A good coach, like the ones in our Pretty Rich Bosses program, can help you develop a solid plan for marketing your business, but I'm going to share some tips with you for free, in this episode. We're going to talk about the six boxes to check for sexy continent marking that is sure to boost your PMU brand on Instagram.

Let's go!

 

 

Here are the episode highlights:

‣‣  [02:22]  What is...

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Ep. 124: Getting What You Want In The Beauty Business

  

To get what you want in life - you can't let ANYTHING stop you.

   

2020 has been a very telling year for businesses. It really has. Those that can adapt and evolve when faced with unexpected challenges are going to be the ones that make it, and I want you to be one of them, okay?

This year has been hard for all of us. Some of you might just be getting started in the beauty industry and you're wondering "how am I going to make it work through all of this," or "how do I get what I want from my business when things are uncertain?" It's not every year that we're faced with something like a global pandemic but you will always face challenges in your business. So let's not sit and wallow in our challenges, okay?

Let's talk about how to get exactly what you want out of your business, no matter what.

 

 

Here are the episode highlights:

‣‣  [02:32]  So I'm not going to avoid it. A lot of us are having to close up our salons again as we go...

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Ep. 123: Tess Marti: How To Recover From Betrayal In The Business, PMU Boss Babes Listen Up

  

The beauty industry is full of so much beauty but it can also be very ugly.

   

This industry can be really cutthroat and it can be hard to know who you can and can't trust. I've been burned a number of times since I've been in PMU. I've had those who I literally considered family betray me. For those of you who are fresh in the industry, who are new and don't have a lot of connections, that can be very frightening.

Enter Tessa Marti who, while she's only been in the industry for two years now, is incredibly beyond her years. She's not only incredibly skilled but she has taken so many risks in her business. With those risks she's faced her own fair share of betrayals. In this episode, we're going to dig into her story to understand how to recover from betrayal in the beauty busy and get some advice on how to grow into your own.

 

 

Here are the episode highlights:

‣‣  [01:56]  First I want to introduce Tess Marti to those of you...

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Ep. 122: Predicting Your Sales In Your Beauty Business Before It Happens: Tips To Provide Stability In Your PMU, Lash Or Microblading Company

  

Not having a way to predict your sales is hurting your business.

   

You know it, I know it, we all know it. When you don't have a way to predict your sales you're basically just sailing the ocean without a map and no way to guide yourself, just hoping for the best. It's just not sustainable.

You go into every month not knowing how much money you're going to make or having the vaguest idea. If you're not aware of your numbers, how are you going to grow? I know what this is like because I experienced this too when I was first starting out in PMU. I had no idea how to predict what my income would be and I was constantly stressed out!

Listen, mama, you're already trying to run a business by yourself. That ish is hard. If you want to make it work, you've got to get a handle on your numbers. This is something that we cover with all of our members in Pretty Rich Bosses because I know that having a predictable income is KEY to the longevity of your business. It...

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Ep. 121: Lauren Schwab On Christian Entrepreneurship, Is It Doable? Jesus Loving PMU And Beauty Professionals Listen Up!

  

Can Christianity and entrepreneurship mingle?

   

I am a Christian, okay? I love Jesus. For a lot of Christians, it can be hard, like, can I be rich and Christian? Is it sinful to make a lot of money, is it sinful to want to make a lot of money?

It's a tricky subject. But I brought the best person on the podcast to help me dive into it. For this episode, I brought in Lauren Schwab, creator of the Business Baptism and Unplugged Mornings. I feel so connected to this girl. I feel so connected to her and I feel like she helps me feel so much more connected to God. We all feel connected to Him in different ways, right? I feel like her and I just really align spiritually and mentally.

If you're a Jesus lover and you're an entrepreneur and sometimes you're just filled with doubts like "am I doing the right thing?" "is this in line with my faith?" we're here to help you dissect those thoughts and hopefully guide you to the right path.

So no more waiting!...

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Ep. 120: How To Get More PMU Clients Through Instagram DMs And Improve Your Lash Or Microblading Beauty Business

  

You HAVE to SHOW your clients that they NEED your service.

   

Sales is all about tapping into pain points and showing your clients that you can alleviate that pain for them. You can take it all away and make their lives so much better if they just buy your product or service.

This is something we cover extensively in my program, Pretty Rich Bosses. We give you all of the tools you need to build a successful beauty business. And I know that these tools work because I used them myself to build my own six-figure beauty business.

When you join the program you not only get access to all of the courses in Pretty Rich University and private coaching, but you also get access to the Facebook Group. For this episode, I recorded a clip from one of our Q&A sessions where a member asked for advice on closing more sales through Instagram DMs.

If you want to know if Pretty Rich Bosses is the program for you, what are you waiting for? This is just a glimpse at all...

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Ep. 119: Sales And Mindset With Natasha Hemmingway To Power Your Microblading, Lash, or PMU Beauty Business

  

If you don't have a sales process then you're not going to see the growth you want in your business.

   

That's the simple fact of it.

If you're not implementing a sales process - you're not going to sell to your fullest potential. How are you going to experience growth that way? You know what your dreams are for your business and if you want to reach those dreams then you have to get serious about a sales strategy.

I know that the idea of a sales strategy doesn't seem sexy - but it IS. I love sales, okay? And my buddy, Natasha Hemmingway, also loves sales. Not only does she love sales but she is a sales MASTER. She's so smart and passionate about sales that it's infectious. I'm infected with it! And you know what, if you listen to this podcast episode you will be too. 

I wanted to bring Natasha on the podcast because I believe in her sales philosophy so much. We both see sales as service. We see sales as a way of serving others and helping others....

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Ep. 118: What You Need To Know Before Expanding Your PMU Business

  

Everybody makes mistakes.

   

But sometimes we're still embarrassed about the fact that we made a mistake. Sometimes we're so ashamed that we hide the fact that we messed up from everyone because we're afraid of being judged.

Here's the thing, you can't be a successful entrepreneur without making mistakes. I know that doesn't sound right. How can you be successful if you're making mistakes, right? Well, it means you're taking risks. It means you're trying new things, that you're pushing the envelope. You're testing the waters to see what's possible for your business.

That's how successful entrepreneurs are built. So for this episode, I'm going to share a mistake I made fairly early on in my business. And it was costly, okay? It was not a cheap mistake. But I overcame it. And I'm sharing it so that maybe it will keep you from making this mistake too.

Because that is the really great thing about having a successful business and teaching others about...

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Ep. 117: SIX FIGURE MICROBLADING ARTIST AMANDA BREUER: HOW TO BUILD A SUCCESSFUL BROW BUSINESS

  

This episode is going to make you EXCUSE-LESS.

   

We all love our excuses, okay! We can't help it. They're just so easy...and so reliable...so comfortable...cozy...

BUT they're not helping us get anywhere! They're not helping us achieve the success we're dreaming of. Can you imagine asking an entrepreneur how they became so rich and successful and their answer being "oh I just made excuses all the time."

NO.

It doesn't work that way. Your excuses are only getting in your way. And I can guarantee that our guest for this episode is going to make you look at your excuses and say "um...what the hell am I letting THAT stop me for?" So if you're ready to shove those silly excuses aside and actually get to work building the life and business of your dreams, check out this episode with the incredible inspirational six-figure microblading artist Amanda Breuer.

 

Here are the episode highlights:

‣‣  [15:00]  For those of you who are unfortunately...

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Ep. 116: Sales Mindset: What You Need To Know Before Selling Your PMU Course, Microblading, Or Any PMU Service Honestly

  

If you're not where you want to be in your business it's probably because you haven't implemented a solid sales strategy.

  

Sales are everything.

I mean, obviously, they are the way that you are going to make money. Sales are the way that you are going to have a successful, thriving, long-lasting, beauty business. So if you're not in the right sales mindset, you need to make a shift.

This is a strategy that we deep dive into in my coaching program, Pretty Rich Bosses, but I'm going to give you some tips here for free. I'll even give you my Microblading Sales Script for free to help you in this process because I truly believe that if you just approach sales the right way you will see a massive, positive shift in your business. What are you waiting for, sister friend? Let's do this!

 

 

Here are the episode highlights:

‣‣  [03:38]  What is wrong with the mindset most beauty professionals have with sales?

‣‣  [04:51]  How do...

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