Hello, fellow business enthusiasts! Today, I want to dive into the exciting world of service-based businesses and explore four dynamic ways to scale and maximize profitability.  After years of working in the service industry, I'm thrilled to break down these strategies for you in a first-person perspective.

In the vast realm of service-based businesses, finding the right strategies to package and scale your services is the key to long-term success. 

1. Private Chain Approach

A strategy where you own and control multiple locations under your brand. This method allows you to take risks, invest capital, and build your brand. While it requires substantial upfront investment, the potential rewards are monumental. The private chain is best suited for businesses with low buildout costs, high-profit margins, and low service requirements.

Benefits of Multiple Locations:

• Financial Support: Thriving locations compensate for slower periods.
• Strategic Advantages: Tapping different...

If you're considering creating an online course or have already launched one, you're in for a transformative journey. In this blog post, I'll share my insights and reflections on the six crucial things I wish I knew before diving into the world of online education. I'm Sheila Bella, a passionate entrepreneur who has built two successful beauty businesses, and today, my mission is to help fellow beauty professionals thrive in their careers.

1. You Don't Have to Be the Best, Just an Expert:

One common misconception that held me back initially was the belief that I had to be the absolute best in my field to create an online course. The truth is, you don't need to be the best; you just need to be an expert in your own process. Your unique experiences and journey can offer valuable insights and save others time, confusion, and frustration. Embrace your expertise and share your process with confidence.

2. Keep It Simple; You Don't Have to Write a Novel:

Course creation can be overwhelming,...

Hey there, beautiful souls! Today I want to share some game-changing insights in my video, "Slaying Economic Sales Slumps: 8 Tips to Skyrocket Your Beauty Biz Sales During Economic Shifts!" So, buckle up as I take you through my journey of implementing wisdom into my beauty business.

1. Turning Off the Noise:  Emphasizing the importance of tuning out the negative noise from the news about the economy. In my own experience, I've learned that dwelling on the negative can paralyze your mindset. Instead, I've started to turn off the news, focus on the positive, and move forward with a fresh perspective.

2. Problem Solving vs. Product Peddling: One of my tips is to shift from being a product peddler to a master problem solver. As I implemented this advice, I realized the significance of understanding my customers' challenges and actively seeking solutions for them. It's not just about pushing products; it's about creating connections and being the go-to source for solving...

 Hey there, beauties! Welcome to my world on the Pretty Rich Podcast, where I spill the tea on all things beauty business. Today, let's dive into a topic close to my heart – hard and humble leadership. I'm Sheila Bella, the brain behind two multi-million dollar beauty businesses, and I'm here to share some golden nuggets on how to lead your team with grit and grace.

The Investment in Your Team

Let's talk about your team – they're not just colleagues; they're a significant investment in your business. I've been there, and done that, managing a brick-and-mortar studio with 15 artists and now overseeing a remote team of 35 women in my online venture. Trust me, your team is the backbone of your success.

My Leadership Journey

From the hustle of a bustling studio to the dynamic challenges of an online setup, my leadership journey has been a rollercoaster. If you're grappling with hiring, trust issues, or just finding the right fit, I've got your back. I've been through it...

As a successful beauty business owner who has navigated the challenges of growing multiple six and seven-figure enterprises, I can attest to the crucial role that policies and waivers play in ensuring a thriving and protected business. In this blog post, I want to emphasize the significance of implementing and enforcing these essential elements to safeguard your beauty business from potential pitfalls and legal complications.

The Importance of Policies and Waivers

In the world of permanent makeup (PMU) businesses, the absence of well-defined policies and waivers is akin to leaving your business vulnerable to unforeseen risks. In a recent conversation, I came across a poignant reminder – "policies and waivers are your business's first line of defense." Let's delve into the key areas where policies and waivers make a substantial impact.

Client Policies: Setting the Ground Rules

Running a serious PMU business requires meticulous attention to client policies. These are the rules...

In most situations, anger is not a useful emotion. 

We all get mad, okay? Even me! Even when I'm all nice on here with my little princess voice and my pink and my glitter - I get mad. And I'm not saying it's bad to get mad - but what you do with that anger really matters.

A lot of the time we let it grow into something big and destructive. And that's not useful, especially in business. So for this episode, I want to have an honest talk about anger, the importance of becoming more in-tune with yourself, and managing your emotions.

Let's get into it!

Here are the episode highlights:

‣‣  [03:03]  What is the most important relationship that you'll have in business?

‣‣  [04:13]  There are things in your business that are going to tick you off. It's pretty much unavoidable.

‣‣  [07:30]  Why do I think outrage in business is a useless emotion?

‣‣  [09:23]  Who do you want to be in...

What's your most unusual fear? If you could be invisible, what's the first thing you would do? What's your worst habit?

In today's episode, I'm answering all of these questions and more in a super fun round of Girl Talk with my good friend and fellow PMU Artist and coach, Michelle Rukny!

This was so much fun to record it was like having a sleepover with a best friend. So grab a drink, cozy up, and let's get to know each other better!

Here are the episode highlights:

‣‣  [03:54]  What is the most unusual fear that you have?

‣‣  [04:49]  What would you say is a part of your culture that you're most proud of?

‣‣  [11:05]  Who was your worst house guest and why?

‣‣  [15:01]  What's something that you haven't been able to do well?

‣‣  [15:41]  What is the most annoying thing ever? Like, ever?

‣‣  [16:37]  If you could be invisible, what's the first thing you...

DO YOU WANT TO HIT 10K ON INSTAGRAM? 

The first 10K is the hardest, I'll be honest with you, sister. It's the hardest - but after you hit 10K, it gets a lot easier. Know why? Because by the time you reach 10K, you've already got the good habits in place to keep your account growing. But, until you hit 10K, you're just practicing and trying different techniques to grow your following. 

Here's the thing, beauty boss. I know exactly how you can fast-track your way to 10K. I help women just like you get there every day in Pretty Rich Bosses, my mentorship program. But in this episode, I walk you through the exact steps you need to take that will help you get to 10K fast.

Just remember: I can give you the steps - but you have to put in the work.

So, are you ready for this?

Here are the episode highlights:

‣‣  [11:25]  Do you know how many people on Instagram actually get to 10k followers? I share that ...

We need to start doing the work of normalizing female millionaires. 

It is normal for women to make millions. It is normal for female beauty entrepreneurs to make millions. But, for some reason, that's a controversial thing to say! Even though it's true.

Do you know why it's controversial? Because we're not talking about it. We're not doing our due diligence to make sure people know that it is possible.

How do we normalize female millionaires? Well, buckle up beauty boss! I'm gonna tell you exactly how in this episode. 

Here are the episode highlights:

‣‣  [02:59]  Why we need to stop villainizing women for prioritizing their financial success.

‣‣  [06:04]  If we all start being more honest about our numbers and actually talking about our successes - then we can start to normalize our success.

‣‣  [08:29]  I'm gonna get started: let's talk numbers.

‣‣  [11:46]  Making these...

No matter how hard you try - you can't pour from an empty cup. 

That's something that I say a lot. I tell it to my students, I tell it to my team, and it's something that I have to remind myself of too!

No matter how hard any of us try or no matter how much we wish we were, we're not never-ending sources of energy. We can't be everything for everyone all the time nor can we do everything for everyone all the time! That's something that I think is a big issue for a lot of entrepreneurs but especially for female entrepreneurs. Because we put so much pressure on ourselves to be Wonder Woman. 

But here's the thing - Wonder Woman isn't real. We are! And the reality is that in order to achieve all of the incredible things that we want to achieve - we have to take care of ourselves first!

I know that this can be a hard lesson to learn, but it's probably one of the most important things you'll learn as an entrepreneur. Not even as an...