Ep. 110: Instagram Stories That Sell For Your PMU, Microblading, Or Lash Beauty Business




Listen up, beauty boss! I have built a successful multi-six-figure business through Instagram alone EVEN through quarantine. Yes, you heard me right. Even through this global pandemic and crisis economy, my Instagram stories have sold

I had my doubts when they first introduced the story feature too but trust me, sister friend, you want to hop on your IG stories RIGHT NOW if you haven't already. Not sure how you can make IG stories that sell for your PMU, microblading, or lash beauty business? Well, I'm here to help! In this episode we're going to cover my top three tips for creating IG stories that will sell your products and services FOR you. Ready? Let's go!



Here are the episode highlights:

‣‣  [02:34]  How do I know that Instagram Stories sell so well?

‣‣  [06:23]  Here's my first tip: organize an IG takeover.

‣‣ ...

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Ep. 109: Why Being Booked Can Be Bad In The PMU Or Beauty Industry


Are you one of those salons that is BOOKED OUT for MONTHS? That's a problem.


Yeah, sister friend, let me break it to ya. If you are constantly booked out then that is a sign that something is WRONG not that your business is doing good. I know how it looks - you have so many people interested in your services that you can't even get them all in at once - that's good right?


But don't fear - I'm going to tell you EXACTLY why that's not good for business and how you can FIX the problem. Just listen to this episode and I will spill all the tea. Let's go!



Here are the episode highlights:

‣‣  [06:38]  What leads up to a business being booked out? What has happened to get you to that point?

‣‣  [07:34]  How is being booked out for months bad? Well, it's losing you money. Yeah.

‣‣  [09:17]  Your loyal clients will wait for you though, right? They wouldn't leave you for another stylist if your waitlist was too long...right?

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Ep. 107: Characteristics Of A Great Mentor In The PMU Or Beauty Business In General


You don't NEED a mentor to succeed but a mentor will HELP you succeed FASTER and save you from making MISTAKES you could easily avoid.


I think that if all of the people who quit their businesses because they feel like they'll never be successful had a mentor, they would have reached success way earlier on. They never would have had to quit. Mentors don't make the work easy but they make it more achievable.

They take a lot of the guesswork out of starting a business for you. They help guide you, they let you learn from their mistakes. If you don't have a mentor or coach now, then you should get one ASAP.

I love mentoring because I love empowering women to be their best selves, to show them that they CAN achieve the success that they dream of, and they CAN do it themselves. I'm not doing it for them! I'm just helping them along. It's immensely rewarding for me.

If you're considering mentorship or are curious about what you should look for in a great mentor, I've got you...

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Ep. 106: Serious Beauty Bosses Who Want To Make 100K A Month Doing PMU, Lashes, Or Waxing, Need To Implement This One Key Element!


Get ready to toss your notebook out, sister friend, because this episode is about to get your butt out of your chair and kick it into high gear so that you can build the beauty business of your dreams TODAY. Yeah, TODAY.


So, I've got a little bit of a different episode for you here today. I repurposed a YouTube video I uploaded recently sharing my NUMBER ONE TOP SECRET for making $100,000 a MONTH through my beauty business. I'm repurposing it because I know that the information in this video is extremely valuable because it's truly the key to my business's success and I'm all about sharing my secrets for success. I want you guys to succeed and I want your beauty businesses to thrive.

If you've been tirelessly listening to all of the podcasts, reading all of the books, watching all of the YouTube videos, to get yourself ready to build the beauty business of your dreams - listen up. This episode is going to help you build a successful beauty business...

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Ep. 91: Pandemic? No Problem! Here's The Beauty Business Pivot You Need To Get Through!


This season is going to show us who the real leaders are.

Are you one of them?

How you show up during a time of crisis could really set you apart as a leader in the coming years and the ones can't hang on won't survive.

But that won't be you.

Stick with me, we're going to do this together!


A couple of weeks ago, if you had told me where we'd be today, I'd think you were totally crazy. If you had told me that in a matter of just a couple of weeks the whole WORLD would shut down and declare a global pandemic - I just wouldn't believe you. But we're here now. And, as terrible as it is, at some point, we just have to embrace where we are and make it work!

I know your business is struggling, mine is too. It's okay that you weren't prepared for this. Nobody was. But we can still survive. Not only that - we can thrive. In this episode, I talk about my own struggles as we go into lockdown, how I'm restructuring my business to survive during Coronavirus, and what you can...

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Ep. 89: How To Give A Luxury PMU Experience With Hoi Kwan of Hoi Tattoo


"No matter how much monetary or financial stability, whatever circumstances we're in, everyone is capable of delivering that luxury or wow experience to someone." - Hoi Kwan


If you're looking to upgrade your salon experience and give your clients the luxury they deserve then you are going to love this episode. I got to sit down with one of my favorite artists and favorite people, Hoi Kwan of Hoi Tattoo. She's so amazing, she's one of the LEADERS of the permanent makeup industry.

Her career and her success have taken her all over the globe speaking at different conferences and meeting new people. She is the leader of Hoi Tattoo and they are eleven years strong in tattoo and six years in PMU! You will not want to miss this talk with Hoi. She's an absolute boss babe.


Here are the episode highlights:

‣‣  [10:41]  Hoi and I talk about her ORIGIN STORY (a.k.a. where she grew up).

‣‣  [12:31]  We talk about why luxury experiences are important...

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Ep. 83: Influencer Marketing for Your Beauty Business (What You Need to Know)


Influencer Marketing. Spoiler alert―it works.


Influencers are everywhere, right? It seems like everyone everywhere is having their product and their service promoted by influencers. And it seems like it's totally working for them.

Have you ever considered reaching out to an influencer and having them promote your beauty business? Have you done it yet? It can be a really intimidating world to jump into but listen. Influencers are beautiful. It's like part of their job description. And beauty comes in all different forms but you know those girls want to keep their brows and lashes on point. They totally do. Why can't you provide that service for them in exchange for some promo? You can. In this episode, I'll tell you EVERYTHING you need to know about influencer marketing and how to make it work for your beauty business!



Here are the episode highlights:

‣‣  [01:49]  I jump RIGHT in explaining how you can get influencers to promote your products...

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Ep. 82: Get the High Vibing Energy You Need to Attract Exactly What You Want Out of Life


Your energy is created through a process. You have to cultivate your energy from inside.


I get questions all the time about how I have so much energy. For a long time I thought I don't know I guess I just do. But a friend of mine encouraged me not to just brush past that question and really consider it. There's a process of how I create such a high vibing personality. It comes from the habits I have, my beliefs, my philosophies. I realized that if I have this process of creating high vibing energy then everyone could create their own process too.

It's not a big secret. Or it doesn't have to be. In this episode, I break down what beliefs, philosophies, and habits I have that I believe help build up my own energy. 



Here are the episode highlights:

‣‣  [06:10]   I jump in breaking down how my faith shapes my energy.

‣‣  [07:54]  Victoria's Secret Models fart. Seriously. That's the topic.

‣‣ ...

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Ep. 80: The Importance of Community, Providing Good Service, Achieving Your Goals, and a Strong Team


"If we can just strive to have every day be good, that's a win. And on the exceptional days, we'll just have so much more to be thankful for. But on the days that are good, we can be proud of ourselves that we did our best." MEI-CHA.


Running a successful business takes a lot of work. It's hard. Surrounding yourself with a good community makes it SO much better. But in a predominantly female industry, things can get tricky. As well as women bond with other women, tension can still build up and relationships can get messy. 

In this episode, I talk to some OG PMU Boss Babes: Lilian Su, Kimberly Crider, and Michelle Essenburg of MEI-CHA. We talk about how these three women work so well together along with the rest of their team and the importance of aligning your community, services, and goals to run a successful female-owned beauty business.



Here are the episode highlights:

‣‣  [06:15]  I start out by talking about how tricky it...

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Ep. 78: How to Build Your PMU Dream One Step at a Time


"It's not always going to be like, you walk in...like "I'm the best." For the first one to two years, it was just a lot of pushing myself...and just believing in myself and finding that confidence...You don't take this lightly. It's people's faces."


In today's episode, we have dream team Lili Ma and Amanda Hua. Lili is an international icon. She teaches her coveted nano brow technique all over the world. Yeah. You heard me right. All over the world. She is booked and busy.

We also have Amanda Hua, her amazing partner in crime. In this episode, we talk about how you can build your PMU dream one step at a time. We talk about the struggles Lili faced as she started her career, the importance of having a solid team that you can trust, and more.



Here are the episode highlights:

‣‣  [17:27]  Running your own business, you'll come across some hurdles. Lili talks to us about some of the hardest things she had to overcome as a child that set her on her...

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