IF YOU'RE NOT USING IG STORIES FOR YOU BUSINESS THEN YOU ARE MISSING A KEY ELEMENT TO SUCCESS.

Listen up, beauty boss! I have built a successful multi-six-figure business through Instagram alone EVEN through quarantine. Yes, you heard me right. Even through this global pandemic and crisis economy, my Instagram stories have sold. 

I had my doubts when they first introduced the story feature too but trust me, sister friend, you want to hop on your IG stories RIGHT NOW if you haven't already. Not sure how you can make IG stories that sell for your PMU, microblading, or lash beauty business? Well, I'm here to help! In this episode we're going to cover my top three tips for creating IG stories that will sell your products and services FOR you. Ready? Let's go!

Here are the episode highlights:

‣‣  [02:34]  How do I know that Instagram Stories sell so well?

‣‣  [06:23]  Here's my first tip: organize an IG takeover.

‣‣ ...

Are you one of those salons that is BOOKED OUT for MONTHS? That's a problem.

Yeah, sister friend, let me break it to ya. If you are constantly booked out then that is a sign that something is WRONG not that your business is doing good. I know how it looks - you have so many people interested in your services that you can't even get them all in at once - that's good right?

NO.

But don't fear - I'm going to tell you EXACTLY why that's not good for business and how you can FIX the problem. Just listen to this episode and I will spill all the tea. Let's go!

Here are the episode highlights:

‣‣  [06:38]  What leads up to a business being booked out? What has happened to get you to that point?

‣‣  [07:34]  How is being booked out for months bad? Well, it's losing you money. Yeah.

‣‣  [09:17]  Your loyal clients will wait for you though, right? They wouldn't leave you for another stylist if your waitlist was too long...right?

You don't NEED a mentor to succeed but a mentor will HELP you succeed FASTER and save you from making MISTAKES you could easily avoid.

I think that if all of the people who quit their businesses because they feel like they'll never be successful had a mentor, they would have reached success way earlier on. They never would have had to quit. Mentors don't make the work easy but they make it more achievable.

They take a lot of the guesswork out of starting a business for you. They help guide you, they let you learn from their mistakes. If you don't have a mentor or coach now, then you should get one ASAP.

I love mentoring because I love empowering women to be their best selves, to show them that they CAN achieve the success that they dream of, and they CAN do it themselves. I'm not doing it for them! I'm just helping them along. It's immensely rewarding for me.

If you're considering mentorship or are curious about what you should look for in a great mentor, I've got you...

Get ready to toss your notebook out, sister friend, because this episode is about to get your butt out of your chair and kick it into high gear so that you can build the beauty business of your dreams TODAY. Yeah, TODAY.

So, I've got a little bit of a different episode for you here today. I repurposed a YouTube video I uploaded recently sharing my NUMBER ONE TOP SECRET for making $100,000 a MONTH through my beauty business. I'm repurposing it because I know that the information in this video is extremely valuable because it's truly the key to my business's success and I'm all about sharing my secrets for success. I want you guys to succeed and I want your beauty businesses to thrive.

If you've been tirelessly listening to all of the podcasts, reading all of the books, watching all of the YouTube videos, to get yourself ready to build the beauty business of your dreams - listen up. This episode is going to help you build a successful beauty business...

Am I good enough? Am I doing enough? Do I belong here?

These are questions we all ask ourselves, right? I find myself wondering these things all the time - which might be surprising to some of you. People tend to think when you reach a certain point of success (which, what point is that supposed to be exactly?) that those worries and fears just disappear. That's just not true, girl.

Those thoughts are persistent because they're deep, deep within us. In this episode, I just really want to dissect that thought process. I want to get into it because the truth is we are totally enough. I am enough. You are enough. The thoughts in your head that say otherwise are lies. Trust me.

But sometimes just knowing that isn't enough. So let's talk about it.

Here are the episode highlights:

‣‣  [01:38]  Let's start with a little catch-up, okay? Just a little life update. What's been going on with you?

‣‣  [08:30]  Getting into it, I want...

If you can't control it, let it go.

Maya Moore is someone that I've wanted to have on Pretty Rich Podcast for a while. She's an incredibly talented permanent makeup artist and educator and she just has the best reputation. Before I connected with her, I only heard good things about her. And now that we've had the chance to talk, I can confirm, she's a total light.

I really enjoyed having her on the show for this episode and I know you'll enjoy her too. We talked about her experience hitting rock bottom in 2008, how she got herself out of that spiral, her start in PMU, and the best advice you need if you're just starting out or struggling to make it work. 

Here are the episode highlights:

‣‣  [18:21]  First, I encourage you to just take a moment to get to know Maya. We start with some rapid-fire questions here.

‣‣  [28:50]  I ask Maya to walk us through her favorite achievement and her favorite failure.

‣‣ ...

Have you ever dreamed of being an entrepreneur, creating and selling your own products? Have you ever wondered what goes on behind the scenes? What goes into thinking up new ideas, executing them, and selling them to customers?

It can be overwhelming to start a new venture, especially when you don't have an example of someone to look up to. That's why I reached out to Maddie Thompson, CEO of madluvvbrows, and asked her to be on this episode of the podcast with me.

Maddie and her team at madluvvbrows have seriously changed the brow game - not exaggerating. Not only are their stencils and brow stamps life-changing for PMU artists like myself, but they're also incredibly useful for the every day beauty product user. Seriously, I have my brows microbladed but I still use her stencils to do a nice touch-up day-to-day.

She started as a self-taught makeup artist, got certified in microblading, and realized there was a need for high quality, reliable eyebrow...

It is July 2020. We have a global pandemic. We have civil unrest. We have corruption in the government coming out. People are afraid to communicate. People are too afraid of saying the wrong thing.

There are a lot of things that have happened in the last month. You've probably learned about a lot of things you were never aware of before. You probably (hopefully) feel the need to speak up and do better than you have in the past but you're scared to start. You don't know where to start.

It's hard having these kinds of conversations but it's important for us to do so anyway. For too long the voices of Black people have been silenced and shoved in a corner. For too long Black people haven't been listened to and cared for by non-Black society. It's time to change that.

To start off the conversation I invited my friend Ebony Kimbrough, PMU artist and microblading educator, to come on the show and talk to us about her experience as a Black business owner. Please...

"If we can just strive to have every day be good, that's a win. And on the exceptional days, we'll just have so much more to be thankful for. But on the days that are good, we can be proud of ourselves that we did our best." MEI-CHA.

Running a successful business takes a lot of work. It's hard. Surrounding yourself with a good community makes it SO much better. But in a predominantly female industry, things can get tricky. As well as women bond with other women, tension can still build up and relationships can get messy. 

In this episode, I talk to some OG PMU Boss Babes: Lilian Su, Kimberly Crider, and Michelle Essenburg of MEI-CHA. We talk about how these three women work so well together along with the rest of their team and the importance of aligning your community, services, and goals to run a successful female-owned beauty business.

Here are the episode highlights:

‣‣  [06:15]  I start out by talking about how tricky it...

She said she sucked at doing brows. She said that she messed up people's shapes. She says that she went too deep. She says that her career wasn't fun. But look at her now.

You probably wouldn't believe me if I told you we were talking about Brow Boss Babe Lexi Bowler. Yeah, The Lexi Bowler. microblading artist, manufacturer, and educator. The one and only.

Listen, we all have to start somewhere. Everyone starts out their beauty business and basically the same place. We're all scared, we're all intimidated, we don't really know what to do, and we're worried we're gonna fail every step of the way. But if you keep going you eventually reach success. And then you just keep reaching.

In this episode, Lexi and I talk all about the start of her business. How she started from the bottom and built up her beauty empire to the 30k followers on Instagram she has right now as well as her uber-successful PMU product and education business. There's so much that you can...